TAILIEUCHUNG - Outliers THE STORY OF SUCCESS

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math,. | Outliers The Story of Success Malcolm Gladwell 1 bestselling author of The Tipping Point and Blink 27 99 in Canada Why do some people succeed far more than others There is a story that is usually told about extremely successful people a story that focuses on intelligence and ambition. In Outliers Malcolm Gladwell argues that the true story of success is very different and that if we want to understand how some people thrive we should spend more time looking around them at such things as their family their birthplace or even their birth date. The story of success is more complex and a lot more interesting than it initially appears. Outliers explains what the Beatles and Bill Gates have in common the extraordinary success of Asians at math the hidden advantages of star athletes why all top New York lawyers have the same resume and the reason you ve never heard of the world s smartest man all in terms of generation family culture and class. It matters what year you were born if you want to be a Silicon Valley billionaire Gladwell argues and it matters where you were born if you want to be a successful pilot. The lives of outliers those people whose achievements fall outside normal experience follow a peculiar and unexpected logic and in making that logic plain Gladwell presents a fascinating and provocative blueprint for making the most of human potential. continued on back flap In The Tipping Point Malcolm Gladwell changed the way we understand the world. In Blink he changed the way we think about thinking. Outliers will transform the way we understand success. Malcolm Gladwell is the author of the 1 international bestsellers The Tipping Point and Blink. He is a staff writer for The New Yorker and was formerly a business and science reporter at the Washington Post. For more information about Malcolm Gladwell go to . LOOK FOR Also available Irom blink Jacket design by Allison J. Warner Jacket photograph Andy Crawford Dorling Kindersley Getty .

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