TAILIEUCHUNG - The Reading - Writing Poster Packby

Unlike so much in today’s busi- ness world, graphic design is not a commodity. It is the highly indi- vidualized result of people coming together to do something they couldn’t do alone. When the col- laboration is creative, the results usually are, too. This chapter is about how to get creative results. Developed by AIGA, the discus- sion that follows will give you realistic, useful information about the design process–from selecting a design firm to providing a clear understanding of objectives, eval- uating cost and guiding a project to a desired end. It is a kind of “best practices” guide based upon the. | JWhe Fi _ p 1jy ReadingWriting Pack by Steve Peha Good Writing Has all of these traits. Ideas that are interesting and important. Main Idea Details Z Showing Purpose s Surprises z Organization that is logical and effective. jST 3 rnn Leads Endings sSequencing Pacing Transitions V Voice that is individual and appropriate. s Topic s Feelings Individuality Personality s Appropriateness J Word Choice that is specific and memorable. sverbs Modifiers Memorable s Accurate sAppropriate 7 Sentence Fluency that. is smooth and musical. Beginnings Length Expression sEfects sStructure z Conventions that are correct and communicative. Punctuation Capitalization Paragraphing Spelling Grammar Copyright 1996-2003 by Steve Peha. For more posters like this one and other great teaching materials please contact Teaching That Makes Sense Inc. E-mail stevepeha@ Web Good Writing Has all of these traits. . 0 . x Interesting IDEAS readers PI Tar like. k. 0 X I Jh ORGANIZATION you can 13 . follow. I I own personal VOICE. W WORD CHOICE that says what I mean. r lCV l JO SENTENCE FLUENCY that makes it fun to read out loud. Correct CONVENTIONS I everyone can read. Copyright 1996-2003 by Steve Peha. For more posters like this one and other great teaching materials please contact Teaching That Makes Sense Inc. E-mail stevepeha@ Web .

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