TAILIEUCHUNG - GRAPHIC DESIGN FOR NON-PROFIT ORGANIZATIONS

The Apple Finder Window reveals content, while leaving a clear visual path, or “breadcrumbs,” back to the original starting point. The ability to clearly see a travelled path through an interface is a vital component for a successful user experience. Designed as a single interface, and not as multiple Hypertext Markup Language (HTML) pages as with a conventional website, the timeline makes it easy for the user to see the path travelled. This navigation feature differentiates the interactive timeline from a generic website, aligning the timeline with contemporary content-filtering web applications. The initial color scheme of black, white, dark. | Peter Laundy and Massimo vignelli Published by AIGA This publication was supported by the The American Institute of Graphic Arts National Endowment for the Arts Design Arts Program. Graphic Design for Non-Profit Organizations Peter Laundy and Massimo vignelli Published by AIGA This publication was supported by the The American Institute of Graphic Arts National Endowment for the Arts Design Arts Program. Graphic Design for Non-Profit Organizations 1980 The American Institute of Graphic Arts Prepared by The American Institute of Graphic Arts 1059 Third Avenue New York . 10021 Concept and design direction Massimo vignelli Design and text Peter Laundy Production Mark wieboldt Typography Typographic Images Inc. New York . Paper Champion Kromekote IS Cover .010 Champion Chalice Opaque Vellum 80 lb. CONTENTS This guide is divided into two parts. Basic Guidelines discusses use of graphic components available to the designer. Two Prototypic Organizations illustrates how these guidelines can be applied to a broad range of communications by two very different non-profit organizations. Basic Guidelines FORMATS 6 GRIDS 8 FULL SIZE GRID 10 TYPEFACES 12 LAYOUT GUIDELINES 14 LOGOTYPES AND SYMBOLS 18 SEALS AND CRESTS 19 COLOR 19 RULES 19 Two Prototypic Organizations CITY HISTORICAL SOCIETY AND STATE CENTRAL UNIVERSITY 21 IDENTITY ELEMENTS 22 STATIONERY 24 FORMS 26 PERSONNEL DIRECTORIES 27 CALENDARS AND NEWSLETTERS 28 INVITATIONS AND ANNOUNCEMENTS 30 PROGRAMS 31 POSTERS 32 BROCHURES 36 INTERNAL PUBLICATIONS 38 BOOKS AND CATALOGUES 40 SIGNS AND EXHIBITIONS .

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