TAILIEUCHUNG - 6 Steps to Building and Managing A Successful Social Media Marketing Team

So you’ve decided it’s time to get serious about social media, and you’re excited to begin building a strategy and a social media team. Whether your team is diving in for the first time, or restructuring an existing strategy so that it becomes more effective, you should aim to answer the following questions for your team. 1. 2. 3. 4. 5. 6. Why are we engaging in social media? Who should be part of our social media team? Where should our team focus our efforts in social media? What social media content should we monitor and create? How should our. | awareness Social Media Marketing 6 St s to Buiicling and Managing A Successful Social Media Marketing Team 6 Steps to Building and Managing A Successful Social Media Marketing Team from Awareness Inc Creators of the Social Marketing Hub 6 Steps to Building and Managing a Successful Social Media Marketing Team 6 Steps to Building and Managing a Successful Social Media Marketing Team So you ve decided it s time to get serious about social media and you re excited to begin building a strategy and a social media team. Whether your team is diving in for the first time or restructuring an existing strategy so that it becomes more effective you should aim to answer the following questions for your team. 1. Why are we engaging in social media 2. Who should be part of our social media team 3. Where should our team focus our efforts in social media 4. What social media content should we monitor and create 5. How should our team produce content 6. When and how often should we produce content This whitepaper aims to help marketing decision makers develop a strategy as it relates to team workflow. It also includes tips for maintaining and evaluating your strategy. Today 22 of companies report they are just getting started in social media 31 say they ve been doing this for a few years and 43 have been doing social media for just a few months. The majority 86 of companies say they do not plan to outsource their social media efforts. Two-thirds of them spend 6 to 15 hours per week managing social media. - Source 1. Why are we engaging in social media The answer to this question will drive your team s strategy and help you to identify the appropriate team members to execute it. Some goals might include Increase brand awareness and buzz Increase sales numbers and leads Resolve customer service issues through social channels Gain followers and fans Communicate more effectively with users about your brand Learn more about what users think of your brand Once you

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