TAILIEUCHUNG - SOCIAL COMMERCE LESSONS: SOCIAL COMMERCE LESSONS: The 6 Social Principles that Increase Sales

Social Commerce, the use of social technologies to listen, understand and engage in order to improve the shopping experience, will triple this year to reach $3 billion in the . alone. Next year this number is projected to double. By 2015 Booz & Company estimates that the Social Commerce industry will grow to a $30 billion dollar business worldwide. Social media platforms, the housing environment for Social Commerce, continue to grow as well, with Facebook adding more than 700,000 users per day. | SOCIAL COMMERCE LESSONS The 6 Social Principles that Increase Sales February 2012 awareness social marketing software SOCIAL COMMERCE LESSONS The 6 Social Principles that Increase Sales Introduction to Social Commerce 3 Why Social Commerce Growth and Drivers 6 Social Principles 8 Applying Social Principles in the Social Funnel 10 Applying Social Principles with B2C Prospects 11 Applying Social Principles with B2C Customers 14 Applying Social Principles with B2B Prospects 17 Applying Social Principles with B2B Customers 19 Applying Social Principles with Media and Influencers 21 Measuring Success 22 About Awareness 25 r f awareness 2 SOCIAL COMMERCE LESSONS The 6 Social Principles that Increase Sales Introduction to Social Commerce Social Commerce the use of social technologies to listen understand and engage in order to improve the shopping experience will triple this year to reach 3 billion in the . alone. Next year this number is projected to double. By 2015 Booz Company estimates that the Social Commerce industry will grow to a 30 billion dollar business worldwide. Social media platforms the housing environment for Social Commerce continue to grow as well with Facebook adding more than 700 000 users per day and Twitter adding almost 500 000 per day. Google reached 90 million users in 7 months and is adding 625 000 users per day. Booz Company Estimate of Social Commerce Market Size 2010-2015 in US Billions Note Numbers might not add up because of rounding Source Forrester Research GP Bullhound Euromonitor Booz Company analysis Social Commerce definition Social commerce is the use of social technologies to connect listen understand and engage to improve the shopping experience. Lora Cecera Altimeter Group ria awareness

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