TAILIEUCHUNG - Marketing for dummies

Marketing focuses on attracting customers, getting them to buy, and making sure they’re happy enough with their purchases that they come back for more. What could be more important? Marketing is part science, part art, and it can be challenging to bottle up both parts into a winning campaign. Your business (or nonprofit or service agency) needs to do a lot, including Communicating what it does clearly and well Presenting a positive, compelling brand identity Focusing its resources where they’ll do the most good Growing its market share by attracting and retaining good customers or clients. | Making Everything Easier 3rd Edition Marketing Learn to Communicate more powerfully and clearly - Utilize social media effectively Launch a winning Web marketing program Gain new customers and retain your current customers Alexander Hiam Author of Marketing Kit For Dummies Get More and Do More at Start with FREE Cheat Sheets co Cheat Sheets include Checklists vX Charts Common Instructions And Other Good Stuff To access the Cheat Sheet created specifically for this book go to cheatsheet marketing Get Smart at makes your life easier with 1 000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our Videos Illustrated Articles Step-by-Step Instructions for Newsletters on Plus each month you can win valuable prizes by entering our sweepstakes. Want a weekly dose of Dummies Sign Digital Photography Microsoft Windows Office Personal Finance Investing Health Wellness Computing iPods Cell Phones eBay Internet Food Home Garden up Find out HOW at Sweepstakes not currently available in all countries visit for official rules. Marketing FOR DUMMIES 3rd edition by Alexander Hiam Author of Marketing Kit For Dummies 3rd Edition WILEY Wiley Publishing .

• Quản trị kinh doanh
• Marketing Program
• awareness gap
• Strengthening
• Marketing Strategy
• Marketing Plan
• Competitors
• Marketing Skills
• Marketing communications
• Integrated marketing communications
• Integrated marketing program
• Communication process
• Promotional program
• Integrated marketing communications objectives
• Testing process
• Lecture Advertising and promotion
• Relationship marketing
• Marketing mix
• Marketing process
• Direct marketing
• Direct marketing objectives
• Lecture Advertising and promotion
• Advertising agencies
• Direct marketing agencies
• Traditional advertising
• Interactive advertising
• Social media
• Consumer behavior
• Psychoanalytic theory
• Basic model of communication
• Elaboration Likelihood Model
• Source attractiveness
• Source power
• Message factors
• Creative strategy
• Effective slogans
• Preproduction tasks
• Media planning
• Media characteristics
• Evaluation of media
• Local advertising
• Print media
• Evaluation of print media