TAILIEUCHUNG - The Anti-Aesthetic a ESSAYS ON POSTMODERN CUTTURE,,

Colours, too, add to a harmonious impression. They are organised in restrict- ed colour schemes, or – as they are sometimes called – colour palettes. These restricted colour combinations make use of mostly monochrome compositions, only incidentally setting colour contrasts on small areas, and function as codi- fications of an exquisite taste, underlining the luxurious touch of the commod- ity. In fact, with one exception, 8 all the commercials mentioned above clearly follow this strategy, as opposed to gaudy, screaming, and saturated colours for lower cost products | ì The Anti-Aesthetic ESSAYS ON POSTMODERN CULTURE Edited by Hal Foster BAY PRESS Seattle Washington Towards a Critical Regionalism Six Points for an Architecture of Resistance KENNETH FRAMPTON The phenomenon of universalization while being an advancement of mankind at the same time constitutes a sort of subtle destruction not only of traditional cultures which might not be an irreparable wrong but also of what I shall call for the time being the creative nucleus of great cultures that nucleus on the basis of which we interpret life what I shall call in advance the ethical and mythical nucleus of mankind. The conflict springs up from there. We have the feeling that this single world civilization at the same time exerts a sort of attrition or wearing away at the expense of the cultural resources which have made the great civilizations of the past. This threat is expressed among other disturbing effects by the spreading before our eyes of a mediocre civilization which is the absurd counterpart of what I was just calling elementary culture. Everywhere throughout the world one finds the same bad movie the same slot machines the same plastic or aluminum atrocities the same twisting of language by propaganda etc. It seems as if mankind by approaching en masse a basic consumer culture were also stopped en masse at a subcultural level. Thus we come to the crucial problem confronting nations just rising from underdevelopment. In order to get on to the road toward modernization is it necessary to jettison the old cultural past which has been the raison d etre of a nation . Whence the paradox on the one hand it has to root itself in the soil of its past forge a national spirit and unfurl this spiritual and cultural revindication before the colonialist s personality. But in order to take part in modern civilization it is necessary at the same time to take part in scientific technical id political rationality something which very often requires the pure and simple abandon of a

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