TAILIEUCHUNG - Finding Form: Looking at the Field of Organizational Aesthetics

What is at work here is a visual language that relies heavily on connotation, as described by Barthes. These connotations underscore the intertitle’s line of argumentation and address the sensory experience of the audience. A careful analysis of the style involved in the image construction reveals a homogenous pattern that can be described as a soft style. According to David Bordwell et al. (1985: 341), the soft style emerged and became the norm in the 1920s. | Journal of Management Studies 42 6 September 2005 0022-2380 Finding Form Looking at the Field of Organizational Aesthetics Steven S. Taylor and Hans Hansen Worcester Polytechnic Institute MA USA Victoria University of Wellington New Zealand ABSTRACT Organizational research has long focused on the instrumental sphere with its questions of efficiency and effectiveness and in recent decades there has been interest in the moral sphere with its questions of ethics. Within the last decade there has also emerged a field that draws on the aesthetic sphere of our existence in organizations. In this review we look at the field of organizational aesthetics in terms of content and method suggesting four broad categories of organizational aesthetics research intellectual analysis of instrumental issues artistic form used to look at instrumental issues intellectual analysis of aesthetic issues and artistic form used to look at aesthetic issues. We then suggest how organizational scholars might pursue artistic aesthetic organizational research. INTRODUCTION The great philosophic development of the enlightenment in the eighteenth century was to analytically divide the world into three separate spheres of existence instrumental moral and aesthetic Wilber 1998 . This allowed scientists to address questions of how the instrumental physical world worked separately from associated ethical and spiritual questions. This freedom led to great advances in our ability to understand and control the physical world which in turn led to great advances in our standards of living. Thinking about organizations has reflected this division of our reality into three separate spheres. Historically most organizational theorizing concerns itself with the instrumental questions of efficiency and effectiveness. In the last few decades of the twentieth century the moral sphere started to receive some attention as the study of business ethics made its way into the mainstream. And in the last decade of the .

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