TAILIEUCHUNG - Emotion and Aesthetic Value

Given these ideological premises it is no surprise that the avant-garde film- makers mentioned above were deeply involved in establishing a modernist tradition of advertisement that relied on purely or at least heavily abstracted patterns. From the early 1910s the German film producer Julius Pinschewer sought to establish new forms of expression in advertisement and succeeded in collaborating with some of the most innovative film technicians and film- makers. | March 17 2007 Emotion and Aesthetic Value Jesse Prinz jesse@ Rough draft. Delivered at the Pacific APA 2007 San Francisco. Aesthetics is a normative domain. We evaluate artworks as better or worse good or bad great or grim. I will refer to a positive appraisal of an artwork as an aesthetic appreciation of that work and I refer to a negative appraisal as aesthetic depreciation. I will often drop the word aesthetic. There has been considerable amount of work on what makes an artwork worthy of appreciation and less it seems on the nature of appreciation itself. These two topics are related of course because they nature of appreciation may bear on what things are worthy of that response or at least on what things are likely to elicit it. So I will have some things to say about the latter. But I want to focus in this discussion on appreciation itself. When we praise a work of art when we say it has aesthetic value what does our praise consist in This is a question about aesthetic psychology. I am interested in what kind of mental state appreciation is. What kind of state are we expressing when we say a work of art is good This question has parallels in other areas of value theory. In ethics most notably there has been much attention lavished on the question of what people express when they refer to an action as morally good. One popular class of theories associated with the British moralists and their followers posits a link between moral valuation and emotion. To call an act morally good is to express an emotion toward that act. I think this approach to morality is right on target Prinz 2007 . Here I want to argue that an emotional account of aesthetic valuation is equally promising. There are important differences between the two domains but both have an affective foundation. I suspect that valuing of all kinds involves the emotions. Here I will inquire into the role of emotions in aesthetic valuing. I will not claim that artworks express emotions or even

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