TAILIEUCHUNG - Exploring Small-Scale Sport Event Tourism in Malaysia

Expressive market design. Previous work used bid- ding languages that have been artificially limited in their expressive power. During the past decade, tremendous advances have been made in the theory and practice of expressive market design. Current mechanisms can sup- port combinatorial bidding, which more naturally cap- tures resource needs. For instance, modern bidding lan- guages can easily represent any logical combination of goods, such as AND, OR, XOR, and CHOOSE. This ex- pressive power did not exist in previous mechanism de- ployments. Scalable mechanisms. Solving large resource con- tention problems has traditionally been computationally expensive. Fortunately, significant advances have been made in the theory of solving large-scale mixed-integer optimization problems, which is an underlying. | Exploring Small-Scale Sport Event Tourism in Malaysia Aminuddin Yusof Sports Academy Universiti Putra Malaysia Mohd Sofian Omar-Fauzee Sports Academy Universiti Putra Malaysia Parilah Mohd Shah Faculty of Education University Kebangsaan Malaysia Soh Kim Geok Faculty of Educational Studies Universiti Putra Malaysia Abstract The purpose of this study is to explore the potential of a small-scale sport event as tourist attraction in Malaysia using Leiper s 1990 tourist attraction system as framework. This paper reports the results of a study conducted on a small scale event sport tourism in Lake Kenyir Malaysia. Data for this study were collected quantitatively from 400 subjects using the Leisure Motivation Scale developed by Ragheb and Beard 1983 . Data were analyzed using descriptive statistics and logistic regression. Visitors to sport event at Lake Kenyir fall into three categories 1 sport excursionist 2 active sport tourist and 3 passive sport tourists and the majority of the respondents were sport tourists. The results indicate factors such as competence mastery and intellectual factors are significant variables which motivate people to seek active sport-oriented vacations. On the other hand passive sport tourists are motivated by social factors and the need to escape from over stimulating situations. The results were discussed in light of earlier findings concerning sport tourist motivations and preferred destination attributes. The potential and benefits of small scale sport events as tourist attraction in Malaysia were also discussed in this paper as well as suggestions for the local tourism authority. Introduction The fact that sport events in Malaysia attract tourists is well established. Prominent examples include the Formula One Grand Prix Commonwealth Games South East Asian Games and Thomas Cup Badminton Finals. Sport event generates diverse and heterogeneous flows of travelers that may include fans athletes coaches media team personnel parents and

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