TAILIEUCHUNG - WATERFRONT RED CAR LINE HISTORY

This paper explores the emergence, consolidation and challenges to India’s small car path in the passenger car industry. The paper shows that this path can only be properly understood if we consider the interplay of a wider range of context conditions, including political, social, economic and infrastructural conditions. The paper shows that while the state has played a pivotal role in creating the path, it was the socio-economic conditions that channelled the political choices. The paper also shows that although the government’s role in developing and sustaining the path has changed from an entrepreneurial to a framework setting role, the. | 4. nt Red WATERFRONT RED CAR LINE HISTORY In 1995 a blue ribbon task force appointed by the Board of Harbor Commissioners proposed a rail line to link the string of pearls attractions along the San Pedro waterfront. In 1998 the Pacific Corridor Citizens Advisory Committee recommended a passenger rail connection between the Cruise Ship Terminal and 22nd Street - in anticipation of future development at the site - with intermediate stops at 6th Street and Ports O Call Village. The Port of Los Angeles then developed the concept as a community improvement project and unique economic development opportunity. Today the Port of Los Angeles Waterfront Red Car Line is a reality. The lively San Pedro waterfront and charming Downtown San Pedro benefit from a host of wonderful attractions including the Warner Grand Theater Los Angeles Maritime Museum shops art galleries and a front row seat to a vibrant working port. The Waterfront Red Car Line taps into a great nostalgia for Los Angeles famous Pacific Electric Red Cars. The new Red Car line enhances San Pedro s image while encouraging local tourism and commercial investment - a proven successful formula in other California cities such as San Francisco and San Jose. One of many waterfront improvement projects undertaken by the Port of Los Angeles the Waterfront Red Car Line is sure to draw and captivate a new audience all set to discover San Pedro s distinct charm and take in a page of Los Angeles rich history. BUILDING THE RED CARS Ask any one of the 18 Port of Los Angeles employees who are part of the Port of Los Angeles Waterfront Red Car Line Team how he felt about restoring a historic streetcar -or better yet building one from scratch - and you ll get the same answer every time It has been one of my greatest challenges. The Red Car Team is an assortment of carpenters electricians painters and welders of all ages backgrounds and experience. This diverse crew has a few things in common though such as teamwork dedication and

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