TAILIEUCHUNG - INTERNATIONAL CONFEREBCE ON HUMAN CAPITAL FOR SUSTAINABLE ECONOMIES

There are no criteria available to judge the quality of these crea- tive expressions, because, as Wall states, aesthetic criteria are only valid within the classic disciplines—painting, drawing, sculpture, the graphic arts, and photography. These ‘canonical forms’ are still thriving, by the way, in spite of all efforts by artists to subvert them from within; but they thrive as a separate sector within contempo- rary art, as a genre with its own laws and standards. By contrast, the success of the alternative, pseudo-heteronomous art forms lies in the very fact that they have managed to neutralize these aesthetic | Uiiiiiìraia feaiBjiitaili and Innovation European Year 2009 T K a 1X31 kz n zJ D CC1 R. nd The Interreg IVB North Sea Region vi creative city challenge investing in the future by working together for a sustainabie and competitive region A Joint Event of International Conference on Human Capital for Sustainable Economies May 27th to 28th I 2010 Karlsruhej Germany ADAPT Green Jobs Observatory University of Modena e Reggio Emilia Italy Etech Germany In Cooperation with Creative City Challenge I Hamburg University of Applied Sciences Research and Transfer Centre Applications of Life Sciences Hamburg Germany Placing people at the heart of sustainability Climate change and finite resources are beginning to affect every organisation -big or small public private or non-profit and irrespective of its geographic location or type of business. The terms corporate sustainability and corporate social responsibility are already dominating board rooms of many public and private organisations. Transition from high to low carbon and more sustainable economies has begun. It is therefore no longer a matter of choice for organisations to go green or continue doing business as usual. It is - in fact - a business imperative to incorporate environmental sustainability in all their operations. The regulatory requirements for protecting the environment are becoming ever more stringent and the consumer demands for eco-friendly products and services are at all time high. Green businesses are thriving around the world and the companies using ecological technologies and environmental friendly processes and practices are reporting tremendous growth - both in terms of turnovers and in profits. This trend is not only set to continue but it is most likely to gain even further momentum as the world prepares itself for the next economy - the sustainable economy Towards a green economy. Overview of Major Green Stimulus Packages - 2009 in US China - 221 billion USA - 112 billion South

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