TAILIEUCHUNG - Curriculum linked research and activities Opportunities to achieve key skills through a visit to the Chocolate Experience

Our work is almost exclusively with banks and financial services companies in local markets, in western states markets, nationally and even abroad. We see what works, where it works, and why it works in one market, and maybe not in others. When we find anything new that has the potential to work better than our baseline programs, we incorporate the technique into our toolkit of tactics and menu of options for participants. We do not represent any particular sales system and are not bound to represent any particular sales management company. Rather than being tied. | STUDY TOUR BOOKLET WORLD Presents. Curriculum linked research and activities Opportunities to achieve key skills through a visit to the Chocolate Experience This booklet is suitable for GCE Applied GCE Business Studies BTEC National Certificate Diploma Award in Business Marketing The topics included in this booklet are Investigating Business Business Organisation Merchandising and Display Human Resource Planning Customer Service Retailing Marketing Creative Product Promotion Health and Safety Managing Production Produced by Becky Merrick Education Consultant Hello Welcome to the chocolate experience. If you are studying Advanced Business Studies you will find plenty of information that will help you with your studies and assignments. By learning about the workings at Cadbury you are studying a dynamic world. This experience is about exploring a real business. You will evaluate information provided by Cadbury World. During this study day you will find out about the following Business objectives structures functions and how they interact within Cadbury to allow them to make products offer services that contribute to the wealth of the economy. This includes marketing promotion retailing merchandising managing production human resources and customer service. You will learn how products and services are created and how Cadbury try to assure the quality of these products and services. Make sure you remember to write down your research in this booklet. If you think you may have lost your way use the chart below. Have a great time START CHOCOLATE AND COCOA IN EUROPE THE CADBURY STORY 4 FROM BEAN TO LIQUID CHOCOLATE CHOOSE A BRAND PACKAGING PLANT CADABRA FINISH ử ESSENCE Ử SHOP Ử PURPLE PLANET ữ ADVERTISING Ử HAPPINESS SET Ử DEMONSTRATION 2 CUSTOMER SERVICE In a competitive business environment it is the quality of customer service that will enable an organisation to achieve commercial success. Customers expect high standards and it is important that employees are aware of

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