TAILIEUCHUNG - Tài liệu : 101 B2B Marketing and Sales Tips from The B2B Lead

The gap between marketing and sales teams has been around since the two functions were created and is usually just accepted as an irreparable inconvenience in many busi- nesses. Sales thinks only they are worried about the quarter; Marketing thinks they are the only ones who think strategically. Sales wonder why they have to generate all their own leads; Marketing complains that sales ignores or criticizes everything they generate. Sales thinks marketing is lightweight and easy; Marketing thinks salespeople will say anything to get a deal. It is time for this fighting to stop. As the spread of the internet and social. | THE 101 B2B Marketing and Sales Tips from The B2B Lead VOLUME FOUR Marketing and Sales Alignment Playing on the same team to generate leads and drive revenue PRESENTED BY _ _ _ . . Reachforce- Marketo PRESENTED BY Reachforce- Marketo 101 B2B Marketing and Sales Tips from The B2B Lead 10 Tips for Marketing and Sales Alignment Marketing and Sales are on the same team right Then why does it seem that they just cannot get along. With the latest sales force and marketing automation technologies the communication gap between Sales and Marketing should be closing. When Marketing and Sales teams are aligned to the same goals communication opens the number of quality leads increases and ultimately revenue goes up. In this collection of 10 Marketing and Sales Alignment tips from The B2B Lead you will find information on lead scoring defining a lead and much more. Here s a few of the included tips in this eBook Use Lead Scoring to Identify Sales-Ready Leads Marketing Metrics to Drive Sales Practical Strategies to Building Sales-Marketing Alignment Using Sales Wins Analysis for Focused Lead Generation If you like what your see here be sure to check out for more B2B Marketing and Sales tips. Content contributed by Amy Hawthorne Director of Marketing at ReachForce Jon Miller author of the Modern B2B Marketing blo and VP of Marketing for lead management software company Marketo Suaad Sait CEO at ReachForce Cody Young Sr. Director of Customer Success at ReachForce VOLUME THREE Event Marketing 2 PRESENTED BY Reachforce- Marketo 101 B2B Marketing and Sales Tips from The B2B Lead Table of Contents Marketing and Sales Alignment 1. Here s Why Marketing and Sales Can t Get Along 2. What is Marketing s 1 Job 3. Practical Strategies to Building Sales-Marketing Alignment 4. Defining a Lead 5. Marketing Metrics to Drive Sales 6. Using Sales Wins Analysis for Focused Lead Generation 7. Use Lead Scoring to Identify Sales-Ready Leads 8. Using Surveys for Lead Scoring 9. Easy to .

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