TAILIEUCHUNG - ORACLE: BIG DATA FOR THE ENTERPRISE

When big data is distilled and analyzed in combination with traditional enterprise data, enterprises can develop a more thorough and insightful understanding of their business, which can lead to enhanced productivity, a stronger competitive position and greater innovation – all of which can have a significant impact on the bottom line. For example, in the delivery of healthcare services, management of chronic or long-term conditions is expensive. Use of in-home monitoring devices to measure vital signs, and monitor progress is just one way that sensor data can be used to improve patient health and reduce both office. | An Oracle White Paper January 2012 Oracle Big Data for the Enterprise ORACLE Oracle White Paper Big Data for the Enterprise Executive Defining Big The Importance of Big Building a Big Data Infrastructure Solution Oracle s Big Data Oracle Big Data CDH and Cloudera Oracle Big Data Oracle NoSQL In-Database Oracle White Paper Big Data for the Enterprise Executive Summary Today the term big data draws a lot of attention but behind the hype there s a simple story. For decades companies have been making business decisions based on transactional data stored in relational databases. Beyond that critical data however is a potential treasure trove of non-traditional less structured data weblogs social media email sensors and photographs that can be mined for useful information. Decreases in the cost of both storage and compute power have made it feasible to collect this data -which would have been thrown away only a few years ago. As a result more and more companies are looking to include non-traditional yet potentially very valuable data with their traditional enterprise data in their business intelligence analysis. To derive real business value from big data you need the right tools to capture and organize a wide variety of data types from different sources and to be able to easily analyze it within the context of all your enterprise data. Oracle offers the broadest and most integrated portfolio of products to help you acquire and organize these diverse data types and analyze them alongside your existing data to find new insights and capitalize on hidden relationships.

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