TAILIEUCHUNG - Food and Beverage Marketing to Children and Adolescents: What Changes are Needed to Promote Healthy Eating Habits?

China is known for its large population, vast territory, and rich natural resources. China has a population of more than billion, an area of million square kilometres, and identified reserves of 150 different minerals. The Chinese economy has been growing steadily since 1949, and especially in recent decades, the implementation of economic reform and the adoption of an "open door" policy have exercised a great influence on Chinese economic development. China's GNP has grown from about RBM 360 billion in 1978 to nearly RBM 1,800 billion in 1990, a five-fold increase. The growth rate of real GNP. | Food and Beverage Marketing to Children and Adolescents What Changes are Needed to Promote Healthy Eating Habits A Research Brief October 2008 Healthy Eating Research Building evidence to prevent childhood obesity Although many social cultural and environmental factors influence children s and adolescents risk for obesity marketing may have an especially powerful impact on what foods and beverages they consume. Promotions for food and beverage products permeate the daily lives of children and adolescents and the majority of products advertised to them are high in calories sugar sodium and fat. In the past four decades the obesity rate has more than quadrupled among children ages 6 to 11 from to 17 percent and more than tripled among adolescents ages 12 to 19 from to percent .1 2 While findings from the latest National Health and Nutrition Examination Survey indicate that that there was some stabilization of childhood obesity rates between 2003-2004 and 2005-2006 current rates are still far too high. Today nearly one-third of American children and adolescents more than 23 million remain overweight or obese 2 placing them at a heightened risk for hypertension high cholesterol sleep apnea orthopedic problems and type 2 Given the epidemic rates of childhood obesity across the nation it is critical to examine whether marketing negatively impacts children s and adolescents food and beverage choices. At the same time it also is important to consider whether marketing can be harnessed to promote healthy products and eating habits. This research brief provides an overview of the research on food and beverage marketing directed at children and adolescents in the United States. How does food and beverage marketing reach children and adolescents in the United States Television and other media are efficient channels for reaching into the homes and lives of . youth who live in media-rich homes. Nationally representative surveys of children adolescents

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