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Companies are starting to get it – conscience isn’t just trendy, it’s necessary • “Sustainable development plans” are becoming commonplace • No one wants to be Martha, Enron, etc. • The Bonus: Doing good = Good for business | Creating an Effective Community Relations Program Presented by Maureen Rich The Edison Group Spotlight on Community Relations Companies are starting to get it – conscience isn’t just trendy, it’s necessary “Sustainable development plans” are becoming commonplace No one wants to be Martha, Enron, etc. The Bonus: Doing good = Good for business Failing to assess their organization's social, economic, and environmental strategies can seriously hurt the bottom line: the disruption of customer and supplier relationships because the company lacks a social conscience; angry shareholders and investors who won’t accept unethical behavior; project delays because of a corporation's unwillingness to address community concerns; government fines or litigation based on the firm's poor environmental or product-safety record. A Gradual Shift PriceWaterhouseCoopers 2002 Sustainability Survey Report 140 . companies 70 percent had no broad-based sustainability program in place yet. 69% were reviewing

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