TAILIEUCHUNG - THE HOW OF WOW THE SUMMARY IN BRIEF By Tony Carlson

Someone once said, “Talk is cheap because supply exceeds demand.” Every day in North America, 10,000 or more people stand in front of a crowd and deliver speeches. Twenty-five minutes later, 9,998 are forgotten by everyone except perhaps the speaker and his or her subordinates. Some observers figure the conference business in the United States alone is worth $120 billion per year. That’s a large cost for speeches being slept through by people bored with “bizspeak” and numbed by pointless PowerPoints. Communications expert Tony Carlson knows what it takes to electrify audiences. | Concentrated Knowledge for the Busy Executive Vol. 27 No. 7 3 parts Part 3 July 2005 Order 27-18 sough Ẹxcc 111 i VC BoolySummaries FILE SUCCESS career techniques tony Carlson By Tony Carlson CONTENTS Why Should You Care Pages 2 3 Understand Your Audience Page 2 Before You Write a Word Pages 3 4 5 Professor Slams Chartjunk Page 4 As You Write Pages 5 6 7 Stand and Deliver Pages 7 8 The Benefits of Silence Page 7 After the Talking Is Done Page 8 A Guide to Giving a Speech That Will Positively Blow Em Away THE HOW OF WOW THE SUMMARY IN BRIEF Someone once said Talk is cheap because supply exceeds demand. Every day in North America 10 000 or more people stand in front of a crowd and deliver speeches. Twenty-five minutes later 9 998 are forgotten by everyone except perhaps the speaker and his or her subordinates. Some observers figure the conference business in the United States alone is worth 120 billion per year. That s a large cost for speeches being slept through by people bored with bizspeak and numbed by pointless PowerPoints. Communications expert Tony Carlson knows what it takes to electrify audiences and make a lasting impact. In The How of Wow he shares tips on getting attention empathy and respect from audiences developing a bigger and better stage presence and making every speech a memorable and powerful experience for you and your audience alike. Giving speeches is a great way to get recognized and build your personal brand. Tony Carlson helps you gain and enhance your reputation as a public speaker without peer. What You ll Learn In This Summary How to get to know your audience. Learn why audiences do not need to have points repeated to them three and four times in a speech. Discover how to engage your listeners with insight wit and energy. Why you should study the great speakers. From preachers to politicos find out why you should get to know the best speakers inside and out. Learn how they carry themselves use their bodies and props and .

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