TAILIEUCHUNG - KidsBrand 2011

Tham khảo sách 'kidsbrand 2011', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LĨĐ NEXT k BRaND brand Child Remarkable Insights Into the Minds of Today s Global Kids and Their Child J Remark Relationships With Brands Insights Into the by Martin Lindstrom and Patricia B. Seybold ISBN 0749438673 Minds J of Kogan Page 2003 Today s This is the first book to examine the phenomena behind global kids relationships with brands. It looks at kids life priorities hopes and dreams and reveals the true drivers of kids trends by analyzing teen-minority groups communities and clubs. Table of Contents BRAND child Insights into the Minds of Today s Global Kids and Their Relationship with Brands Foreword Chapter 1 - Tweens Chapter 2 - Tween Dreams for Sale Chapter 3 - Bonded to Brands The Transition Years Chapter 4 - Exit Fairyland Chapter 5 - Creating Imagination Chapter 6 - How do Tweens Feel About Brands Chapter 7 - Stardust Chapter 8 - The Peer Factor Chapter 9 - Cyberchild Chapter 10 - Personalized Brands Build Strong Businesses Chapter 11 - Santa s Nightmare Chapter 12 - The Essence of Being a Child Chapter 13 - Pump up the Volume Chapter 14 - Superchannels Chapter 15 - Kidzbiz Chapter 16 - Tweens Take to Hats Chapter 17 - Calling Kids Tween Photos and Drawings The BRANDchild Research The World s Most Extensive Study of Tween Attitudes and Appendix 1 - Brand Relationships Appendix 2 - Code of Ethics Index List of Figures List of Tables Team LĨĐ NEXT Team LĨĐ 1 PREVIOUS I NEXT Back Cover Tweens 8- to 14-year-olds comprise a new type of audience. An increasingly powerful and smart consumer group they not only spent US 300 billion but influenced an astounding US trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of the world than in their own street they think the TV remote is broken when they can t find the cursor on the screen they drop from existence when the battery in their cell phone is flat and they know current brand images better .

• Quản trị kinh doanh
• business
• Management
• Economics
• Business ethics
• Business mediator
• PR techniques
• using the Internet to business and business in marketing
• business skills
• art sales
• art marketing
• business administration industry
• business school
• school enrichment
• ad sales
• book business
• business books today
• personnel management
• currency trading
• multi level business
• MLM business administration
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• International business
• International business management
• oriented business
• business management
• online business
• marketing
• business planning
• knowledge economy
• transport
• Dynamic business law
• Business law
• Legal environment of business
• Business organizations
• Business community
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• Conducting business ethically
• Business intelligence
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• Business plan
• Financing small business
• business organization
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• Business driven technology
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• Business process
• Business process improvement
• Thinking about starting business
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• Business success check list
• Designing business plan
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• Introduction to Business plan
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• The Business plan
• A plan must pass three tests
• Key elements of a Business plan
• Lecture Dynamic business law
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• Managing human resource
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