TAILIEUCHUNG - Research Design

osing a Behavior to Measure Errors in Measuring Behavior Overview of Two Types of Measurement Errors: Bias and Random Error Errors Due to the Observer: Bias and Random Error Errors in Administering the Measure: Bias and Random Error Errors Due to the Participant: Bias and Random Error Summary of the Three Sources and Two Types of Measurement Error Reliability: The (Relative) Absence of Random Error The Importance of Being Reliable: Reliability as a Prerequisite to Validity Using Test–Retest Reliability to Assess Overall Reliability: To What Degree Is a Measure “Random Error Free” ? Identifying (and Then Dealing With) the Main Source of. | ReHn Explained Research Design Explained SEVENTH EDITION Mark L. Mitchell Janina M. Jolley 4 WADSWORTH 1 CENGAGE Learning Australia Brazil Japan Korea Mexico Singapore Spain United Kingdom United States WADSWORTH t CENGAGE Learning Research Design Explained Seventh Edition Mark L. Mitchell and Janina M. Jolley Senior Sponsoring Editor Psychology Jane Potter Assistant Editor Rebecca Rosenberg Editorial Assistant Nicolas Albert Media Editor Rachel Guzman Marketing Manager Tierra Morgan Marketing Assistant Molly Felz Executive Marketing Communications Manager Talia Wise Senior Content Project Manager Pat Waldo Creative Director Rob Hugel Art Director Vernon Boes Print Buyer Karen Hunt Rights Acquisitions Account Manager Text Margaret Chamberlain-Gaston Rights Acquisitions Account Manager Image Don Schlotman Production Service Babita Yadav Macmillan Publishing Solutions Photo Researcher Nina Smith Pre-PressPMG Copy Editor MPS Illustrator MPS Cover Designer Lisa Henry Cover Image Getty Images Art Wolfe Chapter Opening Photograph Getty Images Mark Segal Compositor Macmillan Publishing Solutions 2010 2007 Wadsworth Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced transmitted stored or used in any form or by any means graphic electronic or mechanical including but not limited to photocopying recording scanning digitizing taping Web distribution information networks or information storage and retrieval systems except as permitted under Section 107 or 108 of the 1976 United States Copyright Act without the prior written permission of the publisher. For product information and technology assistance contact us at Cengage Learning Customer Sales Support 1-800-354-9706. For permission to use material from this text or product submit all requests online at permissions. Further permissions questions can be e-mailed to permissionrequest@. Library of Congress Control Number 2008943371 Student .

• Internet Marketing
• Choosing a Behavior to Measure
• Establishing Construct Validity
• The (Relative) Absence of Random Error
• Manipulating Variables
• If you have chosen
• indicator of your construc