TAILIEUCHUNG - Do's and Don’ts of Web AdvertisingMake Your Advertising Banners Attractive After all

Make Your Advertising Banners Attractive After all, they carry the message that will get people in. Be concise in your message (you have limited space, anyway). Use animation (two to three frames) to make the ad stand out. Use words that initiate action from the surfer (a phrase like "Click Here" can be very effective). Keep Your Advertisement Sizes Small The smaller the file size, the faster it loads. Not everyone has high-speed lines. Try and keep advertisement banner sizes to less than 10 KB in size. Impressions v/s Clicks The number of impressions (people who see your ad) does. | Do s and Don ts of Web Advertising Make Your Advertising Banners Attractive After all they carry the message that will get people in. Be concise in your message you have limited space anyway . Use animation two to three frames to make the ad stand out. Use words that initiate action from the surfer a phrase like Click Here can be very effective . Keep Your Advertisement Sizes Small The smaller the file size the faster it loads. Not everyone has high-speed lines. Try and keep advertisement banner sizes to less than 10 KB in size. Impressions v s Clicks The number of impressions people who see your ad does not matter as much the click-through rate people who click on your advertisement and come into your page . A site giving you 1 000 impressions with a 2 click-through rate will send 20 people to your site while a site giving you 200 impressions and a 10 click-through rate also sends 20 people to your site. If you are paying by CPM you will end up paying five times more if you pick the first site. Change the Advertisement Frequently Advertisements are like hoardings if the same hoarding is in the same place then after a few days you tend to ignore it. On the Internet it costs very little to change the advertisement. It is a good idea to change the advertisement every week. Having different messages on your banners and monitoring their responses also gives you information on what people tend to react to. Evaluate the Site You Want to Advertise On What is the editorial content on the site Do you visit it regularly Do people you know visit it Does your target audience visit it Just because the print medium of a web site if it has one does well does not necessarily imply the Web site is a success. Also check how often and when the site is updated. One approach is to serve the advertisement from your own site where your server is - this will give you statistics on page views and geographical distribution of the audience. Which Products can be Effectively Targeted via the

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