TAILIEUCHUNG - 6 th EditionB-TO-B MARKETINGTRENDS 2010

Tham khảo sách '6 th editionb-to-b marketingtrends 2010', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | B-TO-B MARKETING TRENDS 2010 Presented by BUSINESS TO BUSINESS Analysis and insight to help you succeed in marketing s most demanding discipline. The Institute for the Study of Business Markets is proud to present the results of its most recent Business-to-Business Marketing Trends 2010 study. We gratefully acknowledge the support of HSR Business to Business in enabling us to more broadly disseminate the results of the study and bring this special download to you. If you re new to the practice of business-to-business marketing and would like to learn more about ISBM please feel free to contact us directly at . 1 Business-to-Business Marketing Trends and Best Practice An Overview of the ISBM B-to-B Marketing Trends 2010 Study Ralph Oliva Executive Director Gary Lilien Research Director Helene Mathern Director ISBM Penn State roliva@ 2008 ISBM - Penn State. Presented by HSR Business to Business. Objectives and uses of this study are multi-fold As part of the research agenda of the Institute for the Study of Business Markets the study is used to help set research direction focus research investment and help the B-to-B academic research community stay tuned in to those things business people care about most. Many business-to-business firms - especially ISBM member firms - utilize the trends study in setting their professional development plans and personal development agendas. Business-to-business marketers look to the trends study to stay focused on the ways they can best contribute to the success of their firms in light of recent developments in markets managerial focus and the changing demands of our profession. 2 ISBM Mission Since 1983. An industry-supported center of excellence headquarters at Penn State Institute for the Study of Business Markets Our Mission Expand research and teaching in business-to-business marketing and sales into academia Improve the practice of business-to-business marketing and sales for

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