TAILIEUCHUNG - An introduction into Online Advertising. – How it all began

An introduction into Online Advertising. – How it all began. If you ever wondered when it all started, the answer is October 1994 on HotWired, the predecessor to today’s Wired News. The ads were for Zima, Club Med, and AT&T and measured 468 pixels by 60 pixels. This seemingly awkward size effectively filled the horizontal length of a maximized web browser using a monitor resolution of 640x480 pixels (the standard at the time). This banner size became the de facto standard is still widely used today. Banners were triumphed as being the first form of advertising to provide an accurate means. | An introduction into Online Advertising. - How it all began. If you ever wondered when it all started the answer is October 1994 on HotWired the predecessor to today s Wired News. The ads were for Zima Club Med and AT T and measured 468 pixels by 60 pixels. This seemingly awkward size effectively filled the horizontal length of a maximized web browser using a monitor resolution of 640x480 pixels the standard at the time . This banner size became the de facto standard is still widely used today. Banners were triumphed as being the first form of advertising to provide an accurate means of success measurement. After all a user saw the ad clicked and visited the advertiser s website Voila a success The Click-Through Rate CTR was born. CTRs soared at first - proving of course that banners were an astonishingly lucrative form of advertising. until the novelty wore off banner ads became commonplace and click-through rates dwindled correspondingly. The decrease in clicks is not the only worry in the world of online advertising. In the last few years a backlash towards it has arisen from the surfing public. Unfortunately the advertisers and publishers themselves are largely to blame principally through overexposure and use of obtrusive ad technologies. The pop-up ad window seemed like a great idea until the rallying cry of website users lead to publishers banning it from their sites. To this day in the quest to get seen advertisers still resort to tactics that rankle end-users a giant jug descending from above to fill the web page with orange juice or an SUV trundling a path across an article are examples of ads that have irritated many web surfers. Who can blame them for being annoyed After all visitors are there to read articles find a new love interest or see what movies are 1 playing and pity the ad that gets in their way. or more accurately pity the user who was just trying to accomplish a task. A Word on Pop-Up and Pop-Under Ads The pop-up is probably the most widely

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