TAILIEUCHUNG - Research " THE EFFECTS OF CUSTOMER LOYALITY ON PROFITABILLITY "

THE EFFECTS OF CUSTOMER LOYALITY ON PROFITABILLITY Chapter Three turns to a wholly different, but not unrelated, topic, the role of admissions exam scores in the identification of well-prepared students in the college admissions process. The case for using such exams is often made with validity studies, which estimate the correlation between test scores and eventual collegiate grades, both with and without controls for high school grade point average. I argue that there are two fundamental problems with these studies as they are often carried out. First, they do not adequately account for the biases created by estimation from a selected sample of students whose collegiate grades. | INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy submitted. Thus some thesis and dissertation copies are in typewriter face while others may be from any type of computer printer. The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print colored or poor quality illustrations and photographs print bleedthrough substandard margins and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages these will be noted. Also if unauthorized copyright material had to be removed a note will indicate the deletion. Oversize materials . maps drawings charts are reproduced by sectioning the original beginning at the upper left-hand comer and continuing from left to right in equal sections with small overlaps. Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6 X 9 black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. Bell Howell Information and Learning 300 North Zeeb Road. Ann Arbor Ml 48106-1346 USA 800-521-0600 _ UMI THE EFFECTS OF CUSTOMER LOYALTY ON PROFITABILITY Samuel Duane Young B. s. E. M. s. A Dissertation Presented to the Faculty of the Graduate School of Saint Louis University in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy .

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