TAILIEUCHUNG - BUSINESS WITHOUT BORDERS

Idedicate this book to my parents, Guy and Meda DePalma, who let me make my own decision about spending my entire life savings to visit the Soviet Union when I was just 16. Their sometimes amused (“Russia? In the winter?”) but strong support through subsequent sojourns abroad launched me on my own global journey. I’d also like to thank my family—Karen, Rachel, and Kevin—who endured the long hours and inconvenience associated with research and writing this book. | A STRATEGIC GUIDE TO GLOBAL MARKETING BUSINESS WITHOUT BORDERS DONALD A. Depalma BUSINESS WITHOUT BORDERS A Strategic Guide to Global Marketing Donald A. DePalma John Wiley Sons Inc. Team-Fly Copyright 2002 by Donald A. DePalma. All rights reserved. Published by John Wiley Sons Inc. New York. Published simultaneously in Canada. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical photocopying recording scanning or otherwise except as permitted under Section 107 or 108 of the 1976 United States Copyright Act without either the prior written permission of the Publisher or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center 222 Rosewood Drive Danvers MA 01923 978 750-8400 fax 978 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Depar tment John Wiley Sons Inc. 605 Third Avenue New York NY 10158-0012 212 850-6011 fax 212 8506008 E-Mail PERMREQ@. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required the services of a competent professional person should be sought. ISBN 0-471-20469-2 Printed in the United States of America. 10 9 8 7 6 5 4 3 2

• Quản trị kinh doanh
• Markets Matter
• Global Journey
• Global Markets
• Online Markets
• Global Investment
• dây cáp điện
• Multivariate GARCH
• Stock market
• Oil price
• Volatility spillover
• Stock markets in G7 countries
• Risk management
• mathematical economics
• Variational analysis
• defaultable claims
• economic equilibrium
• financial markets
• discounted deterministic
• Principles of microeconomics
• Lecture Principles of microeconomics
• Market imperfections
• Labour markets
• Costs matter
• Benefit principle