TAILIEUCHUNG - Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy_9

Tham khảo tài liệu 'franchising and licensing two powerful ways to grow your business in any economy_9', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 228 FRANCHISING AS A GROWTH STRATEGY Colombia At the present Colombia has the third largest number of franchises in South America and is open to this kind of investment. It has several dangerous disadvantages however which include a high poverty rate 40 percent the threat of guerilla and drug violence and a small local market. Western Europe Franchising in Western Europe continues to grow at a steady rate. The United Kingdom is a common entry point into Europe for many . and Canadian franchisors and has no pre-contract disclosure laws or really any specific franchisee legislation whatsoever. Franchisee systems in France Germany and Italy continue to flourish both home-grown and foreign franchise systems. Spain is emerging as a powerful force in European franchising the number of franchisors operating in Spain has grown 150 percent over the past five years. Statistics recently released by the Spanish Franchise Association demonstrate that franchising sales now make up over 6 percent of total retail sales and employ over 8 percent of the nation s workforce. Franchising in northern Europe has also grown at a slow but steady rate particularly in Denmark Belgium and Switzerland whose early-stage homegrown franchise systems are starting to expand into other parts of Europe and have their long-term eye on the North American market. Eastern Europe Eastern Europe continues to navigate through challenging economic times and has not been an attractive market for franchising in the past but this may be changing. The region s economy is stabilizing governments are gradually lifting regulatory restrictions disposable income is increasing and the public is attracted to Western goods. It is apparent that the region will at some point be an excellent place for international franchisors but the challenge is deciding when to enter this market particularly now when competition is limited. At the present a barrier is that local entrepreneurs generally do not have access to the .

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