TAILIEUCHUNG - EFFECTIVE HEALTH OUTREACH TO CULTURAL COMMUNITIES

This is an exciting time to help lead the healthcare information technology industry. We have the opportunity to create the most efficient healthcare system for this country and while this is a daunting challenge, it is certainly achievable. However, as we continue to move towards 2014, we want to take the prudent and fiscally responsible steps so that our healthcare vision will transform into a national reality. Speaking on behalf of the private sector, we are ready as an industry to answer the call to work in partnership with Congress and federal agencies in making these goals and. | EFFECTIVE HEALTH OUTREACH TO CULTURAL COMMUNITIES The MEDTRONIC FOUNDATION Produced by Patricia Ohmans I letdlli .Advocates Saini Paul MN Marty Cushing Coordinator Patient Link The Medtronic Foundation Reviewed by Jane Delgado . President Concha Orozco Director Institutional Development The National Alliance for Hispanic Health Washington DC Sherry Deane Vice President National Black Women s Health Project Washington DC Bob Mi erak National Director Seniors in Community Service Program National Urban League New York New York Okokon Udo Director Center for Cross-Cultural Health Minneapolis Minnesota Malcolm Williams Program Associate Grantmakers In Health Washington DC Additional editorial review provided by Penny Hunt David Etzwiler Penelope Haru Snipper Casey Jelinski and Christine Jones Medtronic Inc. and The Medtronic Foundation. Designed by Casey Jelinski Medtronic. Inc. Cover illustration by lom Casner The Medtronic Foundation 2000. All rights reserved. The MEDTRONIC Foundation ntroduction Getting the Word Out is a guide to effective outreach for health organizations. In particular this guide is intended for patient support organizations that would like to make their information referral support and advocacy services more accessible to people from a variety of cultural communities. A cultural community is a group of people bound together by culture by common life experiences behaviors and values. Cultural communities in the United States sometimes include individuals whose health is compromised due to differences in language income education access to medical care or other attributes of their cultural group. Many patient support and advocacy organizations have made a special effort to approach inform and mobilize cultural communities. Such outreach can be challenging. Organizations may encounter unexpected differences in values health beliefs and behaviors. Effective outreach depends on knowing a community s culture. Such cultural familiarity can help .

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