TAILIEUCHUNG - Research " GLOBALIZATION AND ITS IMPACT ON MEDIA IN CHINA: A COMPARATIVE SEMIOTIC CONTENT ANALYSIS OF VISUAL REPRESETATION IN CHINESE AND US MAGAZINE ADVERTISEMENTS 1979-1998 "

GLOBALIZATION AND ITS IMPACT ON MEDIA IN CHINA: A COMPARATIVE SEMIOTIC CONTENT ANALYSIS OF VISUAL REPRESETATION IN CHINESE AND US MAGAZINE ADVERTISEMENTS 1979-1998 To assess their validity, I estimate the basic model using test score data from the National Education Longitudinal Study (NELS) and high school completion rates from the Common Core of Data (CCD). Neither of these has nearly the breadth of the SAT data, so the estimates presented here are not as precise as those above, but the point estimates are reassuringly similar | GLOBALIZATION AND ITS IMPACT ON MEDIA IN CHINA A COMPARATIVE SEMIOTIC CONTENT ANALYSIS OF VISUAL REPRESENTATION IN CHINESE AND US MAGAZINE ADVERTISEMENTS 1979-1998 DISSERTATION Presented in Partial Fulfillment of the Requirement for the Degree Doctor of Philosophy in the Graduate School of the Ohio State University By Liren Benjamin Zeng. M. Ed. The Ohio State University 2000 Dissertation Committee Dr. Kasisomayajula Viswanath. Adviser Dr. Prabu David. Co-adviser Approved by Advis Co-Adviser Dr. Thomas McCain Communication Graduate Program UMI Number 9994960 _ __ UMI UMI Microform 9994960 Copyright 2001 by Bell Howell Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17 United States Code. Bell Howell Information and Learning Company 300 North Zeeb Road . Box 1346 Ann Arbor Ml 48106-1346 ABSTRACT The dependency theory stipulates that the world is composed of the dominant more advanced core countries and the weaker ex-colonial Third World periphery. In this system the core monopolizes media production and there is a one-sided flow of information. The core s dominance of media is maintained through the transfer of media professionalism. This dissertation explored the effect of globalization and transfer of media professionalism on media in China through a comparative analysis of visual representation in magazine advertisements from China and the United States in the past two decades. A combined semiotics and systematic content analysis was carried out to describe the status quo of advertising format in each country compare and contrast the differences in cultural values and appeals imbedded in the two countries advertisements and examine the social ideological contexts in which the advertisements were made. The cross-time and cross-country analysis was intended to reveal the impact of the core s economic and cultural expansion on changes in media format cultural values and political

• Thạc sĩ - Tiến sĩ - Cao học
• CHINESE
• US MAGAZINE ADVERTISEMENTS
• thesis
• internship reports
• project course
• graduate thesis
• 250 Essential Chinese Characters
• Chinese Characters
• Simplified Characters Chinese
• Traditional Characters Chinese
• Chinese Characters Volume 1
• Pinyin System of Romanization
• 新 汉 语 水 平 考 试
• Papers hear Chinese
• Wen Chinese competition
• Papers Chinese
• Simplified Chinese
• Chinese Wen contest
• Đề thi môn Chinese 5
• Đề thi tiếng Trung
• Bài tập tiếng Trung
• Bài tập Chinese 5
• Ôn tập Chinese 3
• Đề thi Chinese 5 năm 2014
• Đề thi môn Chinese 3
• Bài tập Chinese 3
• Đề thi Chinese 3 năm 2014
• 汉语语法
• Chinese Grammar
• Ngữ pháp tiếng Trung
• A concise Chinese Grammar
• Chinese Language
• Grammar of Chinese Language
• Chinese Characters Volume 2
• Chinese Australian Women
• Chinese Australian
• White Australia policy
• Chinese southern diaspora studies
• Chinese Australian migration
• Combining a Chinese Thesaurus
• a Chinese Dictionary
• Ji Donghong Gong Junping Kent Ridge
• báo cáo khoa học
• mô hình ngôn ngữ
• xử lý ngôn ngữ tự nhiên
• Learn to speak Chinese
• Beginning mandarin Chinese for native English speakers
• Overview of the tones
• Overview of the grammar
• Overview of Important Words
• Perceived environment restorative qualities on Chinese visitors’ satisfaction
• Chinese visitors’ satisfaction in rural destination
• Perceived destination restorative
• Chinese peo ple
• Visitors’ satisfaction in rural destinations
• Chinese Playground
• Muscle Molls
• History of Basketball
• Professional Basketball
• Common Basketball
• Dover coloring book Chinese fashions
• Dover coloring book
• Chinese fashions
• Fashion Tang dynasty
• Fashion Song dynasty
• Fashion Yuan dynasty
• Online virtual situated environment
• Chinese learning community
• Online virtual
• Chinese communication skills
• Virtual environment
• East Asean literature
• Chinese character cultural sphere
• Chinese characters application
• Kanji cultural sphere
• Vietnamese literatur
• Chinese origin
• Chinese community during
• Country economic
• Historical perspective
• Regarding community structure
• Kiwi fruit (Actinidia deliciosa)
• LDPE and BROWN PAPER bagging
• Silica gel crystal
• Ambient conditions
• Chinese gooseberry (Actinidia deliciosa)
• Kiwifruit or Chinese gooseberry
• Chinese migration
• Migration pattern Thailand
• Contemporary patterns
• Chinese migrants
• Social cultural
• Chinese economic prosperity
• Economic growth
• Balanced Chinese economic prosperity
• Homogeneous and balanced
• Sustainable growth
• BMC Chemistry
• Trace analysis
• Dispersive solvent
• Traditional Chinese medicine
• Chinese medicine oral liquid