TAILIEUCHUNG - The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 6

Tham khảo tài liệu 'the hands-on guide for science communicators - l. christensen (springer 2007) episode 6', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | DISTRIBUTION 12. DISTRIBUTION Many different methods for the distribution of science communication products can be chosen to fight the battle to be heard and several of them are often employed in parallel. Some of the most commonly used are Direct mailing of physical materials. Email distribution lists Create your own lists as well as using external ones. Web distribution also discussed in sections and Nearly all products need to be available on the web. The web is unbeatable as a repository tool and offers 24-7 availability. Distribution via third-party partners Such as press release portals video portals vortals or external companies that sell your products for the latter see section . Press conferences see chapter 18 . Networking The personal contact between journalists and sci-entists PIOs will always work better than more or less anonymously distributed paper and electronic products. The preferred method in a given situation depends on the target groups the products and past experience. Some means of distribution have a high cost per person reached some lower costs. Some are very push-oriented some rely more on the target group pulling material from the EPO office after the contact has been made. Some methods are under the full control of the EPO office some methods rely on a third-party. Speed varies immensely between methods. Mediators see also chapter 5 including the news media teachers scientists and amateurs are vital for the distribution process as they help to disseminate communication products directly thereby acting as a link between communicators and consumers. Communicators need these amplifying outlets to reach a larger audience. Apart from increasing the numbers reached mediators can influence how much the communication can touch or teach the individual directly. Communicators can inspire interest and thereby raise public awareness about science but understanding takes more effort and the time-consuming efforts of mediators such as .

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