TAILIEUCHUNG - Using Twitter for Business: Duct Tape Marketing

The emergence of Internet-based social media has started a new kind of conversation among consumers and companies, challenging traditional ideas about marketing and brand management while creating new opportunities for organizations to understand customers and connect with them instantly. The proliferation of social media channels is mind-boggling. Publishing tools like TypePad and WordPress offer any company or customer the chance to write a blog, while microblogging on Twitter allows a rapid-fire stream of real-time commentary, complaints, and recommendations. Social networking sites like Facebook and LinkedIn bring together friends, fans, and detractors, while wikis and social news sites like Delicious. | Using Twitter for Business Illustration Pasquale D Silva John Jantsch Duct Tape Marketing 4806 Belleview Kansas City MO 64112 866-DUC-TAPE 382-8273 john@ Duct Tape Marketing - Copyright 2009 all rights reserved - used with permission Disclaimer - services listed are beta and may change or even harm your computer - not my fault 1 Using Twitter for Business - Perhaps Maybe the siren s call of twitter - http everybody s doing it has become too much and you ve jumped in. Or maybe you have no clue what it is or why you would care. I will start very basic and then move to more advanced themes so there s something for everyone here What is it In simplest terms twitter is a free service that allows anyone to say almost anything to anybody in 140 characters or less - it s the what are you doing right now kind of micro-blogging that permeates online social communication. So now the question is - is that all Well no not exactly. While people are using it to tell no one in particular what they had for lunch millions are leaning on twitter pretty hard as a way to network and communicate with contacts new and old. twitter is outfitted like most social media tools with the ability to subscribe share friend or follow as many twitter feeds as you like. In addition developers are swiftly creating tools that allow users to bend and twist the feeds in creative ways. More on that shortly. Duct Tape Marketing - Copyright 2009 all rights reserved - used with permission Disclaimer - services listed are beta and may change or even harm your computer - not my fault 2 How do I use it First thing sign up for an account. It s very painless -http account create Your next stop should be to the twitter help guide - http portal this is where you get all your basic how to questions answered. Read it it will save you some time and anguish. Once you create an account you will be given a home page and a profile page -ie my profile is .

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