TAILIEUCHUNG - Social Marketing Basics

As you move through the course, you'll be able to apply your new knowledge by helping a fictional program planner create her own social marketing intervention. Rosa is a program planner for the Nutrition and Physical Activity branch of the Heartland State Health Department. She was trained as a dietician. Meet Rosa Rosa: "Hello! I'm so glad you'll be giving me some feedback on the community intervention we've been trying to put together. Last year's application for grant money was turned down. The reviewers said they were having a hard time seeing the link between the intervention we proposed and the needs in. | Social Marketing Basics This module describes the basic terms and concepts used in the social marketing planning process. On average it takes people 30-35 minutes to complete this module. The time you need will depend on your pace and how much you explore the resources and supplemental materials. Learning Objectives Scenario 1 What is Social Marketing When Should You Use Social Marketing Why Should You Use Social Marketing Scenario 2 Definitions of Key Terms What Makes Social Marketing Different o Audience Orientation o Audience Segmentation o Scenario 3 o Influencing Behavior o Competition o Exchange o Scenario 4 o Marketing Mix o Scenario 5 o Looking Ahead Social Marketing Planning Process o Six Phases o Expectations for Planning o Main Components of a Social Marketing Plan o Planning Questions Scenario 6 Summary Check Your Knowledge Social Marketing for Nutrition and Physical Activity Web Course Introduction nccdphp dnpa socialmarketing training Learning Objectives After completing this module you will be able to Define social marketing and describe what it is and what it is not. Describe when and why to use social marketing. Identify and define key terms associated with social marketing. Describe how social marketing is different from traditional health promotion planning. List and define the four P s in the marketing mix. List the six phases in the social marketing planning process. Identify four components of a social marketing plan. Scenario 1 As you move through the course you ll be able to apply your new knowledge by helping a fictional program planner create her own social marketing intervention. Rosa is a program planner for the Nutrition and Physical Activity branch of the Heartland State Health Department. She was trained as a dietician. Meet Rosa Rosa Hello I m so glad you ll be giving me some feedback on the community intervention we ve been trying to put together. Last year s application for grant money was turned down. The reviewers .

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