TAILIEUCHUNG - Traffic Report: Online Piracy and Counterfeiting

The Internet is arguably one of the greatest innovations of modern society—allowing for countless new businesses to thrive and dramatically altering the way society operates. The Internet has enabled a global marketplace to flourish with lightning-quick communication and an unparalleled access to information. However, the advancement of the Internet into nearly all of our daily activities, combined with rapid download speeds, the perfection of digital copies, the rise of e-commerce and the complexity of online enforcement, has magnified the seriousness and consequences of online counterfeiting and piracy. Websites offering pirated goods generate billions of visits annually, and websites that sell. | January 2011 Traffic Report Online Piracy and Counterfeiting MarkMonitor Traffic Report Online Piracy and Counterfeiting Contents Key Findings. 4 Methodology. 4 Criteria for Websites. 5 Traffic Analysis. 7 Conclusion. 8 2 Traffic Report Online Piracy and Counterfeiting The Internet is arguably one of the greatest innovations of modern society allowing for countless new businesses to thrive and dramatically altering the way society operates. The Internet has enabled a global marketplace to flourish with lightning-quick communication and an unparalleled access to information. However the advancement of the Internet into nearly all of our daily activities combined with rapid download speeds the perfection of digital copies the rise of e-commerce and the complexity of online enforcement has magnified the seriousness and consequences of online counterfeiting and piracy. Websites offering pirated goods generate billions of visits annually and websites that sell counterfeit luxury goods fake drugs and products that may pose health and safety risks attract hundreds of millions annually. Recognizing that illicit online sales have a significant impact on the . economy in financial terms as well as in public health and well-being MarkMonitor worked to identify a sample of rogue Internet sites that are responsible for trafficking counterfeit and pirated goods. The goal of the project was to illustrate the nature of this illicit ecosystem and using publicly-available traffic information on the number of visits determine its scope. The first step was to identify business categories and brands targeted by online counterfeiters and digital pirates. Using 22 major brands as criteria ranging from pharmaceuticals luxury goods and apparel to entertainment titles and software MarkMonitor used its patented technology to comb the Internet for sites suspected of offering counterfeit goods or pirated digital content. The initial scans resulted in more than 10 000 results which were then

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