TAILIEUCHUNG - MARKETING DURING A DOWNTURN: INSIGHTS INTO HOW MARKETERS ARE HANDLING THE SLUMP

The United Kingdom Medicines Control Agency subsequently stopped this initiative citing it as unlawful promotion. However Herxheimer (2003) points out that in the absence of adequate independent funding patients organisations and lobbying groups are likely to continue to accept funding from pharmaceutical companies despite the clear ethical issues. He gives as examples the International Alliance of Patient Organisations and the Global Alliance of Mental Health Illness Advocacy which are both highly visible and linked financially to Big Pharma. Medawar (2002) quotes the Chairman of the Danish Migraine Association who suggests that patient organizations are becoming more sophisticated in their interactions with. | MarketingSherpa 129 ISBN 978-1-932353-76-1 Marketing During a Downturn Part 1 - 10 Insights Into How Marketers Are Handling the Slump Special Report This Report is the property of Your name here For additional copies contact MarketingSherpa Inc. MarketingSherpa Special Report Marketing During a Downturn Practical Case Studies Know-How MarketingSherpa MarketingSherpa s Marketing During a Downturn US 129 ISBN 978-1-932353-76-1 Copyright 2008 by MarketingSherpa Inc. All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means electronic or mechanical including photocopying recording faxing emailing posting online or by any information storage and retrieval system without written permission from the Publisher. To purchase additional copies of this report please visit http Yes bulk discounts are available for multiple copies. Contact Customer Service MarketingSherpa Inc. 1 877 895-1717 outside US call 401-247-7655 Service@ 499 Main St. Warren RI 02885 USA Copyright 2008 MarketingSherpa Inc. It is forbidden to reproduce except for private use transform communicate publicly make available to the public the contents of this report. For permissions contact service@ 2 MarketingSherpa Special Report Marketing During a Downturn Contents Dealing with an Economic Chart 1 Downturn-Related Changes to Marketing Budget by Company Insight 1. Large Firms Are Cutting Budgets the Most .5 Insight 2. Small Firms Cautiously Grow Budgets .6 Chart 2 Effect of Downturn on Marketing Tactics - Brand vs. Direct Marketing .7 Insight 3. Marketers Return to Direct Chart 3 CFOs Attitudes Toward Budgets During Economic Insight 4. Some in Finance Department Eye an Chart 4 Effect of Downturn - B-to-B vs. Insight 5. Consumer Marketers Feel Effects More Than Chart 5 Effect of Downturn by Company Insight 6. Sales Cycles Are .

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