TAILIEUCHUNG - DIGITAL MARKETING & MEDIA FACT PACK

Categories are aggregated by Ad Age from TNS classifications as follows (not comprehensively): Automotive includes manufacturers and dealerships; Retail includes discount department & variety stores, department stores, retail, shopping centers & catalog showrooms; Telecom, internet services and ISP includes telephone companies (wireless, local and long distance), internet service providers, web designers, communications networks, telephone equipment, and offline internet support; Medicines & proprietary remedies: Pharmaceutical houses, medicines & proprietary remedies, fitness, eyeglasses, medical equipment; Financial services includes banks and credit cards; Food, beverages & confectionery: Beverages, confectionery & snacks, dairy, produce, meat & bakery goods, prepared foods, ingredients, mixes & seasonings; General Services: Apparel services, business services, beauty shops,. | DIGITAL MARKETING MEDIA FACT PACK Published April 23 2007 Copyright 2007 Crain Communications Inc. IN ASSOCIATION WITH eMarketer THE FIRST PLACE TO LOOK Digital Marketing Media I Advertising Age I 3 Advertising Online is Better Here 30 billion ads per month - 200 million unique users - 7 000 premium web sites Your audience is on our network You need a network that can keep up with your audience online. We are the industry leader in real time audience intelligence keeping your campaign in step with consumer browsing and response patterns. Our diverse reach and optimization technology work for you creating unstoppable marketing momentum and demand. To learn more please visit Ready to discuss opportunities for engaging your audience online Please call Tony DeSena at MEDIA Copyright 2007 Casale Media Inc DIGITAL MARKETING AND media DATA ON THE DIGITAL WORLD let s face it. It s becoming critical to stay atop the digital media and marketing space but the pace of technological change is making it increasingly difficult. That s why we ve again pulled together the important data and trends to serve as a guide to marketing in this space. This our second annual Digital Fact Pack is full of fascinating numbers. Some highlights Big players continue to dominate online advertising thanks to both their audience scale and their ability to re-aggregate smaller disparate audiences. The top 10 online properties took in 99 of 2006 gross online ad revenue. Net online ad revenue is a slightly less stilted story but continues to illustrate that when it comes to online ad revenue the Long Tail of the web has a big fat head Page 11 . of Americans will be hooked up to a broadband connection this year and billion will be spent in . online retail sales. After breaking onto the scene a few years ago social networking is flourishing. MySpace and Facebook continue to defy gravity growing and Feb. 07 versus Feb. 06 respectively and .

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