TAILIEUCHUNG - eBay Photography the Smart Way 2005 phần 10

Các tinh thể ly nước có thể được tìm thấy trong một bức ảnh trong đó cho thấy chúng với các thiết lập trên một bảng. Điều đó sẽ được dễ dàng cho bạn để sao chép. Ảnh kính tinh thể trên bàn ăn của riêng bạn với các thiết lập vị trí của riêng bạn. Luôn tập trung vào những gì bạn đang cố gắng để làm. | 186 eBay Photography the Smart Way The crystal water glasses are likely to be found in a photograph which shows them with place settings on a table. That should be easy for you to copy. Photograph the crystal glasses on your own dining table with your own place settings. Always stay focused on what you re trying to do. In this case you re trying to create an advertising setting with the least amount of time effort and expense that will sell your product. And you do it by copying the work of professionals. You re not trying to win an international advertising award. Consequently there will be plenty of polished advertising that it does not make sense to copy or imitate. It would be too time-consuming and likely not cost-effective. Remember the example from Chapter 1 where the advertising director arranged to photograph the waffle iron using an attractive woman in a white evening gown with the flowers and white background If you tried to emulate such an advertising setup for a waffle iron that you were selling that particular approach to advertising would probably be much more trouble than it s worth. You would have to find a model buy flowers and provide a very large white background in order to make that advertising project work. And any time you have a person in the photograph it makes the photography even more difficult. It would be smarter to copy a more domestic setting for advertising a waffle iron and a domestic setting would be much easier to copy. Be a Copycat Why do we recommend that you be a copycat First you have nothing to lose by being a copycat. You are unlikely to copy the advertising setup exactly just the idea which is not copyrightable and any potential copyright therefore becomes a moot consideration. Second the advertising industry has spent billions and billions of dollars attempting to figure out what appeals to consumers. Their findings are reflected in the advertising that we see everyday the very kind that we recommend that you copy. Why .

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