TAILIEUCHUNG - The National Study Report- Phase II of The National Study of Business Strategy and Workforce Development

The key market segments for books in the greater Ladbrokes area are residents with an affinity for reading and children who are currently in the school system. In particular, women between the ages of 18 and 54 are the most pivotal market segment. Demographic profiles conducted by the Publishers Clearing Hose Audits and Surveys division indicate that while men comprise almost half the market of book readers, 75% of all retail books purchases are made by women. A 1994 study commissioned by the Magazine and Bookseller Journal indicate that over 80% of all magazine buyers are between the ages of 18 to 54 and make. | A Research Center Supported by the Alfred p. Sloan Foundation THE CENTER on pAciNG Work Workplace Flexibility AT BOSTON COLLEGE -I Research Highlight 04 March 2007 The National Study Report Phase II of The National Study of Business Strategy and Workforce Development By Marcie Pitt-Catsouphes . Michael A. Smyer . Christina Matz-Costa and Katherine Kane Introduction Demographers have presented a compelling case the 21st century workforce is - and increasingly will be - different from the workforce of the last century. One important change is the aging of the workforce a trend expected to continue for several decades. As noted in Figure 1 labor force economists expect significant increases in the percentages of workers 55 and older who will be in the labor force by 201 2. Figure 1 Projected Changes in Labor Force 2002-2012 change by age groups 20-24 25-34 35-44 45-54 55-64 65 Source Horrigan 2004. Why is aging of the workforce significant to employers Employers understand that the success of their businesses often reflect the adaptations they make to new trends and changes occurring both inside and outside of their organizations. The right adaptations made just-in-time may produce competitive advantages adaptations that are not enough or that occur too late could result in unanticipated vulnerabilities. As they search for ideas about possible adaptive responses and promising practices employers typically want to understand what their business peers are doing. The National Study of Business Strategy and Workforce Development was conducted to profile employers responses to the emerging workforce demographics in the context of their overall business strategies. This Research Summary Report provides selected findings from the National Study. In This Report This report focuses on four questions 1. Are employers assessing how the aging of the workforce might affect their organizations 2. Do employers see the aging of the workforce as a vulnerability or a .

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