TAILIEUCHUNG - MANAGING WITH THE BRAIN IN MIND

Most businesses have broadband (high speed) access to the Internet. It is important to keep in mind that this type of Internet access is always “on.” Therefore, your computer - or any network your computer is attached to - is exposed to threats from the Internet on a 24 hour a day/7 day a week basis. For broadband Internet access, it is critical to install and keep operational a hardware firewall between your internal network and the Internet. This may be a function of a wireless access point/router or may be a. | strategy business Managing with the Brain in Mind by David Rock from strategy business issue 56 Autumn 2009 reprint number 09206 booz co. Reprint SPECIALREPORT THE TALENT OPPORTUNITY k J Neuroscience research is revealing the social nature of the high-performance workplace. by David Rock Managing with the Brain in Mind features I special report 2 Illustration by Leigh Wells Naomi Eisenberger a leading social neuroscience researcher at the University of California at Los Angeles UCLA wanted to understand what goes on in the brain when people feel rejected by others. She designed an experiment in which volunteers played a computer game called Cyberball while having their brains scanned by a functional magnetic resonance imaging fMRI machine. Cyberball hearkens back to the nastiness of the school playground. People thought they were playing a ball-tossing game over the Internet with two other people Eisenberger explains. They could see an avatar that represented themselves and avatars ostensibly for two other people. Then about halfway through this game of catch among the three of them the subjects stopped receiving the ball and the two other supposed players threw the ball only to each other. Even after they learned that no other human players were involved the game players spoke of feeling angry snubbed or judged as if the other avatars excluded them because they didn t like something about them. This reaction could be traced directly to the brain s responses. When people felt excluded says Eisen-berger we saw activity in the dorsal portion of the anterior cingulate cortex the neural region involved in the distressing component of pain or what is sometimes referred to as the suffering component of pain. Those people who felt the most rejected had the highest levels of activity in this region. In other words the feeling of being excluded provoked the same sort of reaction in the brain that physical pain might cause. See Exhibit 1. Eisenberger s fellow researcher .

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