TAILIEUCHUNG - Brilliant At The Basics of Business 100:1

The Observatory's suite of technical equipment is complemented by a Library and Archives that is one of the premier specialist collections of its kind in the UK and Ireland. The library, archives and museum collection together comprise a unique and growing collection of historic books and manuscripts, as well as images, photographic plates, scientic instruments, clocks and other artefacts concerning the development of astronomy in the UK and Ireland over more than two hundred years. These rank amongst the leading collections of their kind in the UK and Ireland. In recent years more than 25,000 records have been added to the on-line, publicly accessible archives and. | Brilliant At The Basics of Business 100 1. Talk normally. Keep it jargon free and TLA free. Don t facilitate dialogue with the company s DNA. Just say we d love you to talk to us. Firms don t have DNA. And scenarios are for theatres of war and marketing hand-books. If you want real customers talk to them normally. 2. Human beings are wired to pay attention to first impressions it s a cool evolutionary-based defence mechanism. So how good is your web-site Your reception area Your telephone answering Your customer s car-parking 3 Make price the smallest issue. The one which is just a simple question-and how much is this and what are your fees -not a big debate nor negotiation. How Through talking and illustrating and referencing the tremendous measurable value and benefit they will get when they become one of your customers. 4. Your brand is not what you decided at the off-site in Paris or Orlando. It s what happens when you Google or Bing it. Or over-hear two people in Starbucks referring to your product and or services. 5. Success can destroy you. Just when you have got a great cash cow and some nice innovative products coming through for Q3 that s when everybody relaxes. It s a shame as that s just when the competition gets very very hungry. A great set of results for a quarter proves nothing apart from the job desk blackberry and sales target are yours for another three months. Stay focused. 6. 0825 not 0832. If you run a shop and the sign on the door says we open at 0830 be up-and-running full-on-cheerful stuff on shelves and out of boxes till open for business heating on mugs of wake-up coffee already drunk and door un-locked at 0825. Not 0832. For customers who count it is so irritating. 7. Don t worry so much about so-called closing techniques . Just do what any professional naturally does he she asks great so what s the next stage 8. Your business isn t special. It s like all others. It needs money coming in it needs motivated staff it needs to manage its .

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