TAILIEUCHUNG - ASEAN Business Outlook Survey 2012-13

Leadership for Entrepreneurs Starting a new successful business involves more than a technology or service idea and a business plan. To survive, the entrepreneurial leader must adjust both focus and leadership style as the company moves from startup to development of infrastructure and f inally to enterprise. By examining the leadership qualities of successful entrepreneurs, you understand how they proactively adapt their focus and leadership styles to enhance the growth potential of their businesses. Marketing Strategies for Entrepreneurs Study marketing concepts, terminology and practices essential to launching entrepreneurial endeavors and creating successful marketing strategies. Understand the inf luence of branding and the importance. | AmCham SINGAPORE 100 Years standing Up for American Enterprise . CHAMBER OF COMMERCE 2012 2013 ASEAN BUSINESS OUTLOOK SURVEY AMCHAM THAILAND Report compiled by The American Chamber of Commerce in Singapore The United States Chamber of Commerce In cooperation with We deliver world-class advice for owners and occupiers of office industrial hospitality retail and residential real estate 3 Church Street 09-03 Samsung Hub Singapore 049483 Telephone 65 6535 3232 milk CUSH MAN WAKEFIELD CONTENTS 02 ECONOMIC OUTLOOK 16 04 ASEAN INTEGRATION AND FTAS 17 06 BUSINESS EXPANSION IN ASEAN 18 10 STRENGTHS AND CHALLENGES 19 11 WORKFORCE EXPANSION 20 11 EXPATRIATE SATISFACTION 21 14 CAMBODIA REPORT HIGHLIGHTS 21 15 INDONESIA REPORT HIGHLIGHTS 23 MALAYSIA REPORT HIGHLIGHTS PHILIPPINES REPORT HIGHLIGHTS SINGAPORE REPORT HIGHLIGHTS THAILAND REPORT HIGHLIGHTS VIETNAM REPORT HIGHLIGHTS SURVEY METHODOLOGY PROFILE OF RESPONDENTS ACKNOWLEDGEMENTS INTRODUCTION The American Chamber of Commerce in Singapore AmCham Singapore and the . Chamber of Commerce in cooperation with other AmChams in the ASEAN region conducted a study among AmCham members of American businesses in seven Southeast Asian countries Cambodia Indonesia Malaysia the Philippines Singapore Thailand and Vietnam. This study now in its 11th year builds on previous studies conducted by AmCham Singapore and the . Chamber of Commerce. The purpose of the study was to understand members outlook on business growth and perceptions about a series of local factors in the ASEAN region. The members surveyed were senior executives working with for a companyies held by or with an American majority interests. For the first time in 2012 multiple senior members from each . company were asked to complete the survey. This regional report presents collective feedback received from senior members of The American Chamber of Commerce in Singapore The . Chamber of Commerce The American Cambodian Business Council .

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