TAILIEUCHUNG - how to make your communication stick phần 2

(Lưu ý 8, cổ đông của Vốn chủ sở hữu) 10. Phác thảo một "chuyến đi vòng quanh" đối phó với IBM Corp, nơi IBM đồng ý mua $ 2,5 tỷ USD trong các dịch vụ viễn thông Qwest và Qwest đồng ý mua $ 2,5 tỷ trong các thiết bị từ IBM. (Lưu ý 9, cam kết và | 8 THE JELLY EFFECT 1 Are you good at your job 2 Given that you are good at your job do you get the results somebody as good as you should get Now I assume that if you answered those two questions honestly you ll have answered yes and no . If this is the case - and 100 of people I have asked these two questions do answer in this way -there s only really one skill you need to turn your answers into yes yes . For you to achieve the results someone with your abilities should get . . the only skill you need to master is . . the ability to persuade others how good you are. You simply need to convince others of your skills your ability to help them . then watch your business grow. And that s what you ll learn from this book. I ll show you how to master the only skill you need how to communicate persuasively so that your communications work - every time. By the time you have finished this book you will know how to say only relevant stuff to others so that you never jelly anyone again. You ll learn what I have learned from speaking to my blind Mother where it s essential that I communicate with her in such a way that she understands everything in seconds. Because she doesn t have time for irrelevant jelly Nor do the people you talk to. TEAM LinG The AFTERs HOW CAN YOU TELL IF COMMUNICATION HAS WORKED Would you consider these four outcomes to be successes You attend a networking event talk to lots of strangers and come home with 26 people s business cards. You meet a potential customer over coffee at Starbucks. They re wowed by what you do and praise your sales skills. One of your clients loves you to bits and says they d recommend you to anyone. You make a presentation to 50 people. Although nervous beforehand it goes well. They seem to like it and laugh at all the right places . You ve no doubt experienced similar scenarios. After all networking selling seeking referrals and presenting are four of the most common communication situations around. So if it was you who had 26

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