TAILIEUCHUNG - Pioneer Announces Business Results for 2Q Fiscal 2013

The survey methodology is that used for the Gallup World Poll. Surveys are conducted face to face in economies where telephone coverage represents less than 80 percent of the population. In most economies the fieldwork is completed in two to four weeks. In economies where face-to-face surveys are conducted, the first stage of sampling is the identification of primary sampling units, consisting of clusters of households. The pri- mary sampling units are stratified by population size, geography, or both, and clustering is achieved through one or more stages of sampling. Where population information is available, sample selection is based on probabilities. | PIONEER CORPORATION 1-1 Shin-ogura Saiwai-ku Kawasaki-shi Kanagawa 212-0031 Japan News Release. For Immediate Release November 6 2012 Pioneer Announces Business Results for 2Q Fiscal 2013 Pioneer Corporation today announced its consolidated second-quarter and six-month business results for the period ended September 30 2012. Consolidated Financial Highlights In millions of yen except per share information Three months Six months ended September 30 ended September 30 2012 2011 Percent 2012 2011 Percent change change Net sales 113 147 115 602 224 577 213 729 Operating income Ordinary income Net income loss 2 554 5 050 3 153 7 002 1 709 3 424 733 5 071 4 739 1 212 - 7 500 1 505 - Net income loss per share Consolidated Business Results For the second quarter of fiscal 2013 the three months ended September 30 2012 consolidated net sales declined year on year to 113 147 million. Although sales of car navigation systems grew a substantial decline in sales of optical disc drive-related products and the negative impact of the Japanese yen s appreciation resulted in this decline. Operating income declined from the second quarter of fiscal 2012 to 2 554 million owing to a lower gross profit margin and the negative impact of the Japanese yen s appreciation. As a result Pioneer recorded a net loss of 4 739 million for the second quarter compared with a year-earlier net income of 1 212 million because a 5 830 million loss on impairment of investment securities was recorded as an extraordinary loss in addition to the decline in operating income. During the second quarter of fiscal 2013 the average value of the Japanese yen was almost unchanged against the . dollar and appreciated against the euro year on year. For further information please contact Investor Relations Division Pioneer Corporation Japan Phone 81-44-580-3211 Fax 81-44-580-4064 E-mail pioneer_ir@ IR Website http ir-e

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