TAILIEUCHUNG - The sociology of health promotion: Critical analyses of consumption, lifestyle and risk

During the last few decades inordinate attention has been paid to the promotion of ‘healthy’ living. This has come from governmental, academic, commercial and popular sources. Few people today can be unaware of the espoused merits of such a lifestyle. Anyone who has visited a supermarket recently, turned on the television, listened to the radio or read a magazine must have noticed that awareness of health issues is growing. Health is clearly a topical issue at both political and cultural levels | The SOCIOÕ Edited by Robin Bunton Sarah Nettleton and Roger Burrows Also available as a printed book see title verso for ISBN details The sociology of health promotion Over the last decade the promotion of health has become a central feature of health policy at local national and international levels forming part of global health initiatives such as those endorsed by the World Health Organisation. At the same time a concern with healthy living has become a preoccupation for many people. The Sociology of Health Promotion responds by offering the first critical sociological account of these developments and locates them within a set of wider socio-cultural changes associated with late modernism. Drawing upon the work of Foucault Beck Giddens Featherstone and others the book presents a theoretical as well as empirical examination of health promotion. The Sociology of Health Promotion offers analyses of contemporary public health policy lifestyle consumption risk and health. It also examines socio-political critiques of health promotion and reflects upon their implications for policy and practice. Substantive topics covered include the institutional emergence of health promotion at both global and national levels accidents and the risk society smoking HIV AIDS ageing the body and health-related consumption. A key theme of the collection is that health promotion is emblematic of wider sociocultural changes. Changes such as the demise of institutional forms of welfare and social control a blurring of expert and lay knowledge a heightened collective perception of uncontainable risks and a shift to a consumer- rather than producer-driven economy. This collection will be invaluable reading for students and social scientists with an interest in health and health policy health promotors public health doctors and practitioners engaging in critical reflection upon their professional activities. Robin Bunton is Senior Lecturer in Social Policy at the University of Teesside Sarah

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