TAILIEUCHUNG - How to Write Blockbuster Sales Letters phần 7

Tham khảo tài liệu 'how to write blockbuster sales letters phần 7', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | concerts instead of recording records because they were committed to spending face time with their fans. The Grateful Dead delivered more free concerts than any major rock band in history. In so doing they created a devoted community of hundreds of thousands of Dead Heads who followed them from concert to concert. You were not considered a Dead Head unless you had attended at least 100 Grateful Dead concerts. There was also a kind of vague philosophy connecting the band and its Dead Head following. Their philosophy was intensely nonpolitical and non-doctrinaire and went something like this everyone should love each other or at least be nice to each other and if more people listened to music presumably the Dead the world would be a much happier less angry more peaceful place. Kind of a naive philosophy perhaps but it certainly worked for its fans. Jerry Garcia and the Dead did not care one wit about being at the top of the pop music charts. They cared about staying true to their unique style of folk rock music that had a touch of bluegrass and jazz underscored by a driving beat behind every song. They cared about their fans and giving their fans one song after another that had the unmistakable Grateful Dead beat and lengthy Jerry Garcia electric guitar riffs. And they turned their fans into a community. As a result the other bands even the Beatles and Rolling Stones have pretty well faded away. Young kids today don t listen to the Beatles or the Stones much. But the Grateful Dead brand remains strong. You ll see 14-year-old kids today wearing Grateful Dead tiedye T-shirts because they think the Dead are cool. Harley Davidson motorcycles also follows this basic strategy perhaps more consciously than the Dead. Harley-Davidson motorcycles are distinctly American road machines. They are big noisy and ride rough. They appeal to those who have a side to them that wish they could be like Easy Rider those who love the freedom of the road who like to dress in black leather .

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