TAILIEUCHUNG - Supply Chain Management Part 6

Tham khảo tài liệu 'supply chain management part 6', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Capacity Collaboration in Semiconductor Supply Chain with Failure Risk and Long-term Profit 191 f j The failure risk that use product i to satisfy demand j. ữị j Contribution margin for satisfying a demand of class j with product i. t The customer type t 1 2 or3. fj Tj Customer lifetime value of customer j type t. Tj The quantity of the realized demand class j. hi The holding cost of product i per unit. n Q The total profit of the integrated supply chain. a1 bl a b a2 b2 The constants in CLV function The customer lifetime value In marketing customer lifetime value CLV is the present value of the future cash flows attributed to the customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on long-term customer satisfaction rather than on maximizing short-term sales. CLV is directly influenced by customer satisfaction which is positively related to the fulfil rate of the demand. The customer satisfaction is an inside feeling so it may be different among individuals. We assume that Uj fj Tj based on utility curves theory Becker et al. 1964 where Tj denotes fulfil rate of demand j. The CLV curve is depicted in the following figure. Fig. 5. Relationship between demand fulfil rate and CLV value In figure 5 curve 1 denotes the CLV of positive customer curve 2 demotes the CLV of neutral customer and curve 3 denotes the CLV of conservative customer. It is obviously that the CLV values are identical among all types of customers when their demands are fulfilled. The probability of the customer j is belongs to type t is k t 1 2 3 so 2 k j 1. We assume the CLV functions fj- Tj f2 Tj ff Tj along with customer types based o n the utility curves theory Becker et al. 1964 . The functions equal to a1 - b1er a bTj a2 b2 e respectively and the parameters a b a1 b1 a2 b2 are constants. The functions have the following relationships fi 1 f2 1 f3 1 0 and fi 1 f2 1 f3 1 Umax . If 0 Tj 1 we have f Tj ff Tj ff Tj . 192 Supply Chain .

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