TAILIEUCHUNG - 10 Ways to Write More Effective Ads - part 4

Tham khảo tài liệu '10 ways to write more effective ads - part 4', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Huh You heard that correctly. The National Enquirer has some of the best headlines in the business. Pick up a recent issue and you ll see what I mean. Ok now how could you adapt some of those headlines to your own product or service Your headline should create a sense of urgency. It should be as specific as possible . say 1 007 instead of a million dollars . The headline appearance is also very important. Make sure the type used is bold and large and different from the type used in the copy. Generally longer headlines tend to out pull shorter ones even when targeting more conservative prospects. Some other sites online where you can get great headlines from master copywriter John Carlton no less are http http http On each page click on the individual products in order to view the ads and headiines. It should go without saying that when you use other successful headlines you adapt them to your own product or service. Never copy a headline or any other written copyrighted piece of work for that matter word for word. Copywriters and ad agencies are notoriously famous for suing for plagiarism. And rightfully so. Page 19 of 27 The More You Tell The More You Sell The debate on using long copy versus short copy never seems to end. Usually it is a newcomer to copywriting who seems to think that long copy is boring and . I would never read that much copy they say. The fact of the matter is that all things being equal long copy will outperform short copy every time. And when I say long copy I don t mean long and boring or long and untargeted. The person who says he would never read all that copy is making a big mistaking in copywriting he is going with his gut reaction instead of relying on test results. He is thinking that he himself is the prospect. He s not. We re never our own prospects. There have been many studies and split tests conducted on the long copy .

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