TAILIEUCHUNG - Kosnik’s Best Books Bibliography

However, this model is complicated by the fact that conflicts often occur in mixed-motive relationships where the involved parties both have cooperative and competitive goals and Mitchell’s model seems to have neglected this pluralistic/multifaceted/more complex dimension to the relationship. The competitive element creates conflict and the cooperative element creates incentives to negotiate an agreement. There are, however, studies that confirm that conflicts tend to occur even when the involved parties have highly compatible goals. This can be explained by including frustration, obstruction, and interference in the definition. . | Kosnik s Best Books Bibliography This is my list of recommended non-fiction books for entrepreneurs and leaders who are interested in any or the content areas below. The Content Areas 1. Branding 2. Clean Energy Air and Water 3. Communication 4. Creativity Individual Decision Making Individual Performance 5. Designing Systems that Summon the Spirit Strategy Org Theory 6. Facilitation Group Process Management Interactive Learning 7. Global Entrepreneurship and Leadership 8. Global Entrepreneurial Marketing 9. Negotiation 10. Sales Account Management Business Development 11. Project Management and Leading Teams 12. Training for Spiritual Athletes Books for Reflection and Self-Renewal 13. Women s Issues and Diversity On the list best top 10 of all business books that I have considered. I have bought more books than those on this list and have read thousands of books that are not good enough to recommend to others. Boxed best of the best in each category. This list changes over time because many business books are excellent in a particular environment and inappropriate when the environment changes. Most business authors do not have the long view that is necessary to write a book that will endure the tests of time. Green in a box TomK s top 40 nonfiction books of all time. It also changes over time. I ll bet that some of the classics will be on the list forever - or as long as I am the editor - 1. Branding Aaker David A. 1991 Managing Brand Equity The Free Press New York NY. One of the best books that have been written on how to capture the benefits of branding. Lots of good examples of what works -- and what doesn t -- in building and managing brands. Aaker David A. 1996 Building Strong Brands The Free Press New York NY. An excellent sequel to Aaker s Managing Brand Equity. Chapter 3 The Brand Identity System and Chapter 10 Measuring Brand Equity are particularly useful. Aaker David and Eric Joachimsthaler 2000 Brand Leadership The next level in the Brand Revolution .

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