TAILIEUCHUNG - The new science of personalized medicine: Translating the promise into practice

This guideline makes recommendations about how healthcare professionals can help patients to make informed decisions by facilitating the involvement of patients in the decision to prescribe, and how they can support patients to adhere to the prescribed medicine. We have not made separate recommendations for carers and families. The principal relationship is between patient and healthcare professional, and the patient has a right to decide who should be involved in their care. With the patient's consent, carers should have access to appropriate levels of information and support. An increasing number of healthcare professionals are now involved in the prescribing,. | The new science of personalized medicine The new science of personalized medicine Translating the promise into practice Table of contents The heart of the matter 2 Personalized medicine is presenting new challenges and opportunities for players within and beyond the health industry. Collaboration will be a key to success. An in-depth discussion 6 Personalized medicine is redefining the health industry and disrupting existing business models. Personalized medicine the new science 7 Reinventing the Traditional Big Pharma Model 14 Molecular diagnostics an early winner 17 Technology-based opportunities 22 Healthcare providers in flux 24 Payers actions will drive the business models of other participants 26 Government must be an enabler not an obstacle 28 Much progress has been made but many challenges remain 33 What this means for your business 34 Sustainability will require a long-term strategy cross-industry collaboration and technical expertise. Organizations will profit together not alone 35 Successful organizations will keep their eyes on the prize consumers 40 Expertise matters 42 Personalized medicine is a marathon not a sprint 43 Conclusion 45 October .

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