TAILIEUCHUNG - Vietnamese internet users online buying and selling behaviour

3. Research Purpose and Methodology • Purpose: To understand Vietnamese internet users online buying and selling behaviour • Roles in the Joint Study: – Acorn – study & questionnaire design, charting, analysis and reporting – Epinion- programming, selection of respondents & online administration • Respondent selection criteria: – Existing members of Epinion’s online panel – Aged 18 to 54 – Quotas placed on age to be representative of Vietnam’s internet using population – Nationwide coverage • Methodology: Online survey via emailed invitation -July/Aug ‘12 • Length of interview: maximum 20 minutes • Sample size: n=2,495 • Data Analysis: Data post-weighted. | EPI N I N ACORN Vietnamese Internet Users Online Buying And Selling Behavior Results of an online-survey among 2 495 internet users aged 18 - 54 Fieldwork 20 July - 13 August 2012 Conditions of Use and Copyright Readers are welcome to use the data contained in this report for their own purposes provided they acknowledge the source and both Acorn and Epinion as the authors. EPINIỢN Research Purpose and Methodology Purpose To understand Vietnamese internet users online buying and selling behaviour Roles in the Joint Study - Acorn - study questionnaire design charting analysis and reporting - Epinion- programming selection of respondents online administration Respondent selection criteria - Existing members of Epinion s online panel - Aged 18 to 54 - Quotas placed on age to be representative of Vietnam s internet using population - Nationwide coverage Methodology Online survey via emailed invitation -July Aug 12 Length of interview maximum 20 minutes Sample size n 2 495 Data Analysis Data post-weighted to reflect actual internet usage age ranges in Vietnam E p INIỢ N .

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