TAILIEUCHUNG - The Case Against Video Sales Letters By Jason Fladlien

Recently there was a HUGE launch about video sales letters and using a tactic called "video skinning". In and of itself, video skinning is a good tactic, and one you should consider having in your arsenal. But there is a huge misconception going around the marketplace about video sales letters in general, that I want to clear up in this report. Some people should NEVER use video sales letters, others should use them almost entirely, and most of us will find a balance. Regardless of what category you fit in, this report will benefit you. Video Sales Letters Are NOT Magic. | The Case Against Video Sales Letters By Jason Fladlien Published by JTD Creatives at Smashwords Copyright 2010 Jason Fladlien License Notes Thank you for downloading this free ebook. This free ebook may be copied distributed reposted reprinted and shared provided it appears in its entirety without alteration and the reader is not charged to access it. Intro Recently there was a HUGE launch about video sales letters and using a tactic called video skinning . In and of itself video skinning is a good tactic and one you should consider having in your arsenal. But there is a huge misconception going around the marketplace about video sales letters in general that I want to clear up in this report. Some people should NEVER use video sales letters others should use them almost entirely and most of us will find a balance. Regardless of what category you fit in this report will benefit you. Video Sales Letters Are NOT Magic Bullets First most people don t understand marketplace cycles or the concept everything old is new again . One of the reasons I ve been writing reports lately to give away for free instead of video based training is simple. Too many internet marketers these days have given up on the PDF reports and have gone straight to audio or video. So this is a way to be different. Second people are way more lazy with video than they are with the written word. Most think that video is a more powerful persuasion tool not always so it gives them an excuse to not treat it as seriously as they would with letters. It s the equivalent of writing a sales letter without proof reading it. Not too long ago you could get away with it - because video in almost all markets was a novelty. Not now. Consumers are becoming more and more picky about the sales pitches they watch via videos. In other words - video will get harder and harder to make high converting sales pitches with. Third there is more technological challenges with using video. And it s often more expensive. Even if .

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