TAILIEUCHUNG - Emerging Baby Boomer Trends Maturialism

This report looks at the emerging related consumer trends of maturialism (mature materialism) and SKIing (Spending the Kids’ Inheritance) in the Baby Boomer generation, and the underlying factors that are driving these consumer trends. The report then turns to how these consumer | Emerging Baby Boomer Trends Maturialism Mature Materialism and SKI-ing Spending the Kids Inheritance by Chris Maloney http SMASHWORDS EDITION Copyright 2010 Chris Maloney Smashwords Edition License Notes This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person please purchase an additional copy for each recipient. If you re reading this book and did not purchase it or it was not purchased for your use only then please return to and purchase your own copy. Thank you for respecting the hard work of this author Chapter 1 Introduction This report looks at the emerging related consumer trends of maturialism mature materialism and SKIing Spending the Kids Inheritance in the Baby Boomer generation and the underlying factors that are driving these consumer trends. The report then turns to how these consumer trends will impact on the need for financial planning products and services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement. Finally some examples of marketing campaigns that are currently being used by financial planning marketers Commonwealth Financial Planning and MLC are reviewed and analysed. Chapter 2 Baby Boomers A historical overview Before looking at the consumer trends of maturialism and SKI-ing we need to understand the history of the Baby Boomer generation so that we may gain insight into why these consumer trends have come about. The Baby Boomer generation is generally agreed to consist of those born between 1946 and 1964 inclusive Jones 1981 which is how they will be referred to in this report. However some academics believe that this is too long a timeframe to use to describe a generation due to the considerable social changes that occurred during these years. For example a person born in 1946 grew up experiencing a significantly .

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